Ep. 26: Samsung Ads & The New Era of TV Advertising
The Pub Way: An AdTech Podcast for Media Leaders
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Show Notes
In this episode of The Pub Way podcast, hosts Tina Iannacchino & Mike Villalobos welcome Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads North America, to explore the transformative landscape of television advertising.
The conversation delves into the shift from traditional brand marketing to performance-driven strategies, the rise of interactive ad experiences, and the importance of data in optimizing advertising efforts.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact