Episode 25
Ep. 25: FreeWheel: The Evolution of Programmatic in Streaming
The Pub Way: An AdTech Podcast for Media Leaders
July 7, 202540m 47s
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Show Notes
In this episode of The Pub Way podcast, Tina and Mike discuss the rise of ad-supported streaming and the evolution of the programmatic supply chain with guest Kris Magel (VP, Head of Global Agency Partnerships at FreeWheel).
They explore how consumer behavior is shifting towards ad-supported platforms, the current state of programmatic advertising in streaming, and the changing landscape of upfront negotiations.
Topics
ad-supported streamingprogrammatic advertisingupfrontslive sportsadvertising marketplacepublisher relationshipsconsumer behaviorstreaming inventoryadvertising technologymedia evolutionwomen's sportsstreamingadvertising technologylive sportsidentityaddressabilityCTVopen webdata signalspublishers