Ep. 23: Understanding Supply Quality in Advertising
The Pub Way: An AdTech Podcast for Media Leaders
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Show Notes
In this episode of The Pub Way podcast, Mike and Tina sit with Tyler Romasco (SVP, Global Publisher Development at OpenX) to discuss the evolving landscape of advertising technology, focusing on curation, supply quality, and the impact of AI.
They explore the definitions of curation from both supply and demand perspectives, the importance of transparency in curated deals, and the challenges of scaling programmatic linear TV.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact