Ep. 22: Navigating Data Quality & CTV Measurement
The Pub Way: An AdTech Podcast for Media Leaders
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Show Notes
In this episode of The PubWay podcast, hosts Tina and Mike welcome Brian Lin, Senior Vice President of Product Management, Advertising at TelevisaUnivision, the world's leading Spanish-language media company.
They discuss the evolving landscape of programmatic advertising, particularly focusing on data quality, measurement challenges, and the future of monetization in Connected TV (CTV). The conversation highlights the importance of leveraging first-party data, the potential of AI and quantum computing, and innovative ad experiences that enhance consumer engagement.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact