Ep. 21: Building Trust in AdTech: Insights from IAB Tech Lab
The Pub Way: An AdTech Podcast for Media Leaders
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Show Notes
In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Katsur, CEO of IAB Tech Lab, to explore the evolving landscape of ad tech.
They discuss the importance of innovation, open source solutions, and the role of IAB Tech Lab in standardizing practices within the industry. The conversation delves into the challenges of measurement in connected TV (CTV), the emergence of the Trusted Server initiative, and the need for integrity and security in open source projects.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact