Episode 20
Ep. 20: The Value of Mid-Tier Publishers
The Pub Way: An AdTech Podcast for Media Leaders
April 15, 202542m 57s
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Show Notes
In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Franklin, CEO of Tidbit Consulting, to explore the challenges of programmatic advertising, the importance of understanding both sides of the market, and the value of mid-tier publishers.
They also cover the evolving landscape of media and advertising, from the transition from print to digital, to the impact of AI on future trends.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact
Topics
programmatic advertisingsales teamssupply teamsmid-tier publishersdigital advertisingmarketing strategiesadvertising challengesclient educationinventory managementdata utilizationmediaadvertisingprintdigitalAItrendsmid-tier publicationschangelessons learned