Ep. 17: What’s Next for SSPs: Technology, Sustainability, and Privacy
The Pub Way: An AdTech Podcast for Media Leaders
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of The PubWay podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem. They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jessica shares insights on sustainability initiatives within the industry and offers predictions for the future of ad tech, emphasizing the need for innovation and collaboration.