Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens
The Pub Way: An AdTech Podcast for Media Leaders
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Show Notes
Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.
In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?
Key takeaways:
Harnessing the power of context across screens
Delivering relevant content that respects user privacy
Leverage AI to enhance audience engagement
Schedule a call with one of our contextual advertising experts today at seedtag.com