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Show Notes
I'm fired up because today's the day my book, "Fuck Insurance," comes out. In this episode, I'm breaking down exactly why I wrote it: to give you a roadmap to escape the PT mills and insurance-driven bullshit. It's for every PT who feels stuck, burned out, and knows there has to be a better way to use their skills and build a life they love.
🔑 Key Takeaways:
- The book is a direct response to the problems caused by insurance companies and high-volume PT mills.
- It provides a tactical roadmap for starting and growing a successful cash practice, focusing on marketing and sales.
- If you wouldn't send your own parents to the clinic where you work, you need to find or create a new path.
- The information in this book can change your career, your finances, and your freedom.
🧠 Pro Tip:
Sales isn't a dirty word. It's just communicating the value of your solution to someone's problem. Mastering this skill is non-negotiable for a successful cash practice.
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