PROPERTY: Social Media Masterclass - Reaching 25 million People in Under 100 days - with Aaron Knightley
The Property Nomads Podcast · Rob Smallbone & Aaron Devoy
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Rob sits down to speak to Aaron Knightley who turned himself into a social media phenomenon by producing videos that have been watched over 100 million times on TikTok. Achieving this within an incredibly short period. He is also a hugely successful author, podcaster, and entrepreneur. In this episode, he explains how he has done this and how you can do the same and start earning big from the many lucrative brand deals that are currently available. While also generating new clients for your core business(es).
KEY TAKEAWAYS
- It took Aaron 4.5 months to reach 100 million views on TikTok.
- His latest viral video reached 30 million people in under 90 days.
- You must post consistently and be in it for the long term.
- Testing is key to achieving this success.
- Not every video will take off even when you know what you are doing.
- Be consistent about posting. You can repurpose most of your content.
- Having multiple touchpoints for your business is very lucrative, but only if you channel those audiences into a proper sales funnel.
- If a video goes viral, you will need to employ a team to help you.
- Your content must be relatable, and/or pull on the heartstrings.
- You only have 4 seconds to make an impact.
- Invest in good branding it will help you to land sponsorship and improve recognition.
- The money you can make by going viral on social media far outstrips what you can make with other assets. Aaron shares the figures, in the podcast.
- Start broad and split things up into different streams as you learn what works and what you enjoy.
BEST MOMENTS
‘Not only can you generate new clients, but the number of brand deals that are on the table at the moment, that's where it becomes really lucrative.’
‘We’re in a real opportunity where growth can happen really quickly if you're managing your time correctly and if you're putting energy into certain areas.’
‘You can have as much chance of going viral as I did. If you consistently put in the work.’
‘An entrepreneur is someone who creates things and moves with the times.’
EPISODE RESOURCES
Instagram - https://www.instagram.com/aaronknightleyofficial/
Website - https://www.aaronknightley.co.uk/
LinkedIn - https://www.linkedin.com/in/knightleyinvestments
TikTok - https://www.tiktok.com/@aaron_knightley
YouTube - https://www.youtube.com/channel/UCttBXcMPASo45sKhM9pLoIg/videos
Books - https://www.amazon.co.uk/s?i=digital-text&rh=p_27%3AAaron+Knightley&s=relevancerank&text=Aaron+Knightley&ref=dp_byline_sr_ebooks_1
The Roundtable Podcast - https://podcasts.apple.com/us/podcast/the-round-table-podcast/id1623573257
ABOUT THE HOST
Rob Smallbone the host of The Property Nomads Podcast, is on a global mission to guide your success. Success can happen in many ways, shapes, and forms. Think about what success means to you. More properties? More clients? Financial freedom? Time freedom?
Rob wants to make a huge difference to people around the world. He is here to guide your success in property, business, and life and to inspire you to achieve your goals, dreams, and visions. He's travelled, explored, and invested. And he's not planning on stopping these activities anytime soon.
Buckle up, sit tight, and enjoy the ride that is life.
BOOKS
Buy To Let: How to Get Started = https://amzn.to/3genjle
101 Top Property Tips = https://amzn.to/2NxuAQL
Property FAQs = https://amzn.to/3MWfcL4
WEBSITE
SHOP
SOCIAL MEDIA
Instagram - https://www.instagram.com/thepropertynomadspodcast/
Facebook - https://www.facebook.com/ThePropertyNomadsPodcast
YouTube - https://www.youtube.com/channel/UCejNnh8OEUXSrdgFDFraWxg
Patreon - https://www.patreon.com/tpnpodcast
PODCAST
The Property Nomads Podcast:
I-Tunes = apple.co/3bHNn5G
Stitcher = bit.ly/3cFQVqe
Spotify = spoti.fi/2XaZliP