The Profit, People & Productivity Podcast

Want a more profitable agency? It starts with leadership — not just numbers.In this episode, Alfie and Gareth explore what it really means to make commerciality part of your agency's culture. They dig into why charisma and personality aren't enough to build a scalable business, and how systems, consistency, and communication shape the way agencies grow.What we cover:→ Why leadership sets the commercial tone→ What commercial awareness actually looks like in practice→ How to help your team understand utilisation, profitability and scope creep→ Why so many agency founders avoid the numbers — and what it costs them→ Making smart decisions without turning everyone into an accountant🔗 Check out Rofinery → rofinery.com

In this episode, Alfie and Gareth Healy unpack what commercial accountability really means inside an agency, why it often gets diluted as agencies grow, and what leaders need to do to build a more commercially aware team

Everyone talks about over-servicing in agencies. But what about the opposite? In this episode, Gareth and Alfie unpack the much less discussed and potentially more dangerous issue of under-servicing.If your margins look great…If your retainers are highly profitable…If clients seem “happy”…Is that actually a sign everything’s working? Or is it a hidden risk waiting to surface?

In this episode, we dive deep into the real meaning of Vision, Mission, Purpose, and Value, and why they matter more than ever. Alfie and Gareth unpack how these foundational elements shape culture, guide decision-making, and keep your team aligned (especially when you're growing fast or navigating change). Whether you're building your agency from scratch or rebooting after a buyout, this is the compass every founder needs. Expect real talk, practical frameworks, and the occasional coffee analogy. Find out why Gen Z isn’t lazy. They just want something to believe in.Sponsored by Rofinery 🚀

In this episode, Alfie and Gareth tackle one of the most misunderstood (and controversial) tools in the agency world: Timesheets. Love them or loathe them, time tracking is more than admin, it’s data, and data drives better decisionsSponsored by Rofinery 🚀

Scaling your agency feels great until the cracks start showing. In this episode, Gareth Healy and I dig into real agency growing pains (shrinking profit, chaotic processes, stress, falling morale) and show why “organisational change” often isn’t optional, it’s essential. We walk you through the hidden costs of growth and how to move from reactive chaos to sustainable structure.Sponsored by Rofinery 🚀

Most agencies get positioning wrong or ignore it completely. In this episode, Alfie and Gareth unpack why positioning is more than branding, how it underpins everything from lead gen to pricing, and the real reason niche agencies grow faster. If you're stuck trying to be everything to everyone, this one’s for you.Sponsored by Rofinery 🚀

Being ‘across everything’ feels productive, but it’s killing your growth. We explore why agency leaders find it hard to step back and what it really costs when you don’t.Sponsored by Rofinery

Most agency owners think revenue recognition is just “an accountant’s job.” Big mistake.In this episode of Profit, People & Productivity, Alfie and Gareth unpack why this one finance concept quietly impacts your profitability, your team’s workload, and your agency’s valuation, and why ignoring it could be costing you more than you realise.⁠⁠Sponsored by Rofinery⁠

In this episode, Gareth Healey joins us to discuss how agencies can win more new business and do it sustainably. We talk about what’s changed in the market, the role of relationships versus pitching, and how agencies can stay proactive rather than reactive.Gareth shares practical insights from his experience helping agencies grow, including what works (and what doesn’t) when it comes to strategy, positioning, and process.If you’re looking to sharpen your agency’s new business approach or rethink how you generate opportunities, this conversation is packed with useful takeaways.⁠Sponsored by Rofinery

In this episode, we sit down with Anna Appleton-Claydon to uncover her unexpected journey from public affairs to running her own agency. Anna shares how pregnancy sparked her leap into entrepreneurship, the early hustles that hinted at her entrepreneurial spirit, and the mindset shifts needed to move from employee to agency leader.We dive into the real challenges of wearing multiple hats, mastering cash flow, and building confidence through community. Anna also introduces Rofinery, the new platform transforming agency management, tackling everything from HR to project profitability.Discover how real-time tracking, time management, and user-driven development are reshaping the way agencies run and why visibility is the key to profit and success.Whether you’re starting out or scaling up, this episode is packed with insights on resilience, innovation, and building an agency that thrives.