#008 -  Vision, mission, purpose & value - How to lead with clarity without sounding corporate

In this episode, we dive deep into the real meaning of Vision, Mission, Purpose, and Value, and why they matter more than ever. Alfie and Gareth unpack how these foundational elements shape culture, guide decision-making, and keep your team aligned (especially when you're growing fast or navigating change). Whether you're building your agency from scratch or rebooting after a buyout, this is the compass every founder needs. Expect real talk, practical frameworks, and the occasional coffee analogy. Find out why Gen Z isn’t lazy. They just want something to believe in.Sponsored by Rofinery 🚀