#011 Commerciality starts at the top: how agency leaders shape profitability

Want a more profitable agency? It starts with leadership — not just numbers.In this episode, Alfie and Gareth explore what it really means to make commerciality part of your agency's culture. They dig into why charisma and personality aren't enough to build a scalable business, and how systems, consistency, and communication shape the way agencies grow.What we cover:→ Why leadership sets the commercial tone→ What commercial awareness actually looks like in practice→ How to help your team understand utilisation, profitability and scope creep→ Why so many agency founders avoid the numbers — and what it costs them→ Making smart decisions without turning everyone into an accountant🔗 Check out Rofinery → rofinery.com