
What Is Product Personalization by former Zendesk Growth Lead
The Product Podcast · Brianne Kimmel, former Growth Lead at Zendesk
June 21, 201847m 4s
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Show Notes
Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time.
She also discusses how you can learn more about your customers without overwhelming them and how to build scalable user engagement programs.
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Topics
productproduct managementproduct schoolproduct managerzendeskpersonalizationproduct personalizationwhat is product personalizationdata