What Are Product Optimization Tactics by Bills.com Senior PM
The Product Podcast · Ali Daftarian, Bills.com Senior PM
August 9, 201832m 12s
Audio is streamed directly from the publisher (buzzsprout.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Your optimization and testing strategy can potentially determine the success or failure of your product. A/B testing is the most common approach used to validate optimization hypothesis. This approach while powerful has many limitations and does not always result in the highest ROI. Personalization is an alternative approach which can maximize value for specific audiences but can be costly to implement at scale.
Some questions that will be answered include: What are the strengths and limitations of A/B testing? When to use A/B testing vs. personalization? What is predictive personalization and where it can offer value?
Social Links:
- Find out more about Product School here
- Follow our Podcast on TikTok here
- Follow Product School on LinkedIn here
Topics
productproduct managementproduct schoolproduct managerProduct Optimizationbills.comOptimization Tacticsoptimization