How Do E-commerce Products Succeed by Atlassian Head of Product
The Product Podcast · Brendan Foley, Head of Product at Atlassian
March 8, 20181h 24m
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Show Notes
E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.
Brendan Foley, Head of Product at Atlassian, talks about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search/browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits.
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Topics
productproduct managementproduct schoolproduct manageratlassiane-commercesuccesshow do e-commerce products succeed