Episode 121: 3 Reasons Why You Should Start Your Own Instagram Account At School
The Private School Leader Podcast
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Show Notes
I want to tell you something about myself. I am not a fan of social media.
Now, don’t get me wrong, I can definitely zone out while scrolling through reels on Instagram.
The algorithm will always keep sending me videos of dachshunds, basketball highlights, drone shots of the boardwalk in Ocean City, NJ and clips of my favorite stand up comedians: Nate Bargatze, Sebastian Maniscalco and Jim Gaffigan.
I’m just not a fan of how social media makes people feel. A lot of comparison is happening when we see others taking that cool vacation, wearing that new outfit, driving that new car, or posting pics of their latest trendy home decor.
Also, everyone is mad about something and the comments section is to be avoided like the plague
So, if I don’t like social media, why am I doing an episode about why you should start a school Instagram account if you don’t already have one?
Well, I will admit that I have my work cut out for me today. But, I feel strongly that this is something really, really important for you to do as a school leader. On today’s episode of The Private School Leader Podcast, I am going to give you 3 Reasons Why You Should Start Your Own Instagram Account At School.
Thank you for listening to the podcast every week. You are making a difference in the lives of the students, teachers and parents at your school. I know that what you do is difficult, exhausting and lonely. Your hard work inspires me to keep making weekly content to try to encourage and inspire you as you serve your school.
Thanks for all you do,
Mark Minkus
Is it just me or are the parents at our schools getting more demanding and more intense, more often? Dealing with parents is part of the job as we lead our private schools, but it can quickly lead to stress, anxiety and feeling overwhelmed.
Is it just me or are the parents at our schools getting more demanding and more intense, more often? That’s why I created Parent Academy! Now you have a step by step framework that will help you go from feeling stressed and anxious to feeling confident and calm. Over the last 33 years, I have built successful relationships with thousands of parents and I have packaged that knowledge into an online course. Not only that, but after I teach you, I am going to teach your teachers these strategies as well! Parent Academy contains two, 45-minute webinars that are Teacher PD’s with a printable notebook, guided notes and discussion questions. Go to www.theprivateschoolleader.com/parentacademy to learn more!
What is your biggest problem right now? I want to hear more about your biggest problem and I want to help you solve it.
Whether your problem is feeling guilty that your family gets what’s left of you at the end of the day, relentless parents, difficult teachers, a lack of boundaries between work and school, feeling overwhelmed, Imposter Syndrome, enrollment or teacher morale, I can help.
I would love to hear more about your biggest problem and I would love to be your coach. Go to www.theprivateschoolleader.com/coaching to learn more about working with me 1-on-1.
Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget.
That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive
I am excited to share with you a new resource and I want to give this to you as a FREE GIFT to say “thank you” for listening to the podcast. It is called The 7 Secrets To Improving Teacher Morale. As private school leaders, we are always looking for ways to improve teacher morale at our schools, but it is hard to know where to start. Well, now you have a step by step plan and you can grab it at theprivateschoolleader.com/morale
I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide!
I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide
I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week!
Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode121
Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at [email protected] Thanks!!
I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!
I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.
George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo
TRANSCRIPT:
Welcome to the Private School Leader podcast, where private school leaders learn how to thrive and not just survive as they serve and lead their schools. • • I strongly believe that it is possible to have a long and happy and fulfilling career as a private school leader. And my passion is to help you figure out exactly how to do just that right here on the Private School Leader podcast. And I'm your host, Mark Minkus. • • • So I want to tell you something about myself that you may not know. • • • • And if you've been listening to the podcast for any length of time, and shout out to, uh, those of you that have been listening since the beginning over two years ago, thank you so much. • But, you know, I've talked about myself a little bit and, you know that I have three daughters and that I've been married to my wonderful wife for 34 years and just, you know, love college football and Coke Zero and Thanksgiving dinner and, you know, a couple other things that you might have heard along the way. But something about myself that you may not know is that I am not a fan of social media. • • Not a fan of social media. And now listen, don't get me wrong, I can, I can zone out • while looking at reels on Instagram. And, you know, the algorithm always keeps • • sending me, you know, videos of dash hounds and basketball highlights and drone shots of the boardwalk in Ocean City, New Jersey. And, • and especially my favorite would be, you know, clips of my favorite stand up comedians, which, by the way, are Nate Bargatze, Sebastian Maniscalco and Jim Gaffigan. Um, if you never check their stuff out, highly recommended. But, • uh, you know, my algorithm always wins. It sends me some great stuff. So I'm not, you know, I'm not opposed to zoning out on Instagram, but I'm just not a fan of how • • social media makes people feel. You know, there's a lot of comparison out there that's happening. • You see someone that's got, um, you know, a new car or on a vacation or a new outfit or even at a cool restaurant. And, • • uh, I've even heard of comparison when it comes to home decor and how that makes some people feel bad. • And then on top of that, even worse is, is that everybody's mad about something. You know, the comment section is to be avoided like the plague because • • everyone's going to be, you know, yelling in capital letters and exclamation points. And you get enough of that, • • your subject line when you get an email from a parent. • • • So if I don't like social media, then why am I doing an episode about why you should start • a school Instagram account • if you don't already have one. Well, • • I'll admit I have my work cut out for me today. And I do feel really strongly that this is something really, really important for you to do as a school leader. And I just need you to trust me and settle in and listen. Because on today's episode of the Private School Leader podcast, I'm going to give you three reasons why you should start your own Instagram account at school. • •
With Parent Academy, you'll go from feeling anxious and stressed to feeling confident
But before we do that, I want to remind you that I've been where you are • • and you're like, well, okay, specifically where, well, • • where is • • • having a parent living rent free in my head when I'm trying to fall asleep • or when I'm at