Episode 112: How To Handle The Rise Of Deepfake Content And NCII (Non-Consensual Intimate Imagery)
The Private School Leader Podcast
Audio is streamed directly from the publisher (app.kajabi.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Today’s episode is going to feel like a trip to the dentist.
We usually don’t want to go and we try to avoid it. When we finally do go it is usually pretty uncomfortable.
We may want to avoid talking about this. It will definitely be uncomfortable to discuss, but it is a very, very important topic.
We are facing an invisible threat. It is just as real as water on the Gym floor or a jagged piece of metal on the monkey bars. Even though we can’t see it, we need to know what it is, why it exists, how to reduce the likelihood that it will happen at your school and how to effectively respond if it does happen. On today’s episode of The Private School Leader Podcast, we are going to talk about How To Handle The Rise Of Deepfake Content And NCII (Non-Consensual Intimate Imagery)
Thank you for listening to the podcast every week. You are making a difference in the lives of the students, teachers and parents at your school. I know that what you do is difficult, exhausting and lonely. Your hard work inspires me to keep making weekly content to try to encourage and inspire you as you serve your school.
Thanks for all you do,
Mark Minkus
Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget.
That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive
If you have gotten value from listening to the podcast, I would love to work with you 1-on-1.
I help my clients overcome imposter syndrome, set boundaries between work and home and how to actually get important things done instead of having your day ruled by the tyranny of the urgent. Sounds impossible right? It’s not. I can teach you how to make it possible.
I would love to be your coach and I have a few spots open. Go to www.theprivateschoolleader.com/coaching to learn more about working with me 1-on-1.
I am excited to share with you a new resource and I want to give this to you as a FREE GIFT to say “thank you” for listening to the podcast. It is called The 7 Secrets To Improving Teacher Morale. As private school leaders, we are always looking for ways to improve teacher morale at our schools, but it is hard to know where to start. Well, now you have a step by step plan and you can grab it at theprivateschoolleader.com/morale
I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide!
I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having A Successful Meeting With An Upset Parent. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting
I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide
I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week!
Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode112
Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at [email protected] Thanks!!
I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!
I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.
George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo
TRANSCRIPT:
Welcome to Private School Leader podcast, uh, where private school leaders learn how to thrive and not just survive as they serve and lead their schools. I strongly believe that it is possible to have a long and happy and fulfilling career as a private school leader. And my passion is to help you figure out exactly how to do just that right here on the Private School Leader podcast. And I'm your host, Mark Minkus. • • • So I want to start today's episode by telling you a story, um, and it's a story that might make you uncomfortable. It's the story of a principal, a high school principal in New Jersey. And this is something that happened in spring of 2024. • • • And one day • • • an email showed up in the email inbox of every employee in this principal's, • • uh, building. • • And it was from an unknown email address and an audio file was attached. • • • • And so several people • • opened that email and listened to it. • • And there was about a 30 second rant, • • • uh, the voice of the principal going on a racist, • • anti, um, • • Semitic, homophobic rant. • • • And so of course there was, • • um, a huge, uh, reaction to that. He was suspended. • • And um, they had to get, um, you know, police officer, um, out in front of the house • • and • all of these kinds of, um, things to • • try and put some space between this principal • • and the school community and the community at large. • • But there was just one humongous problem, • • and that is that the principal never said those words. • • • And what he was dealing with was that someone had created a Deepfake audio • • and then distributed it. • • • And it turned out • that, um, • after an investigation, that they found out that it was actually • an employee in the school district, a disgruntled employee who had been put on a performance improvement plan, • who had created this Deepfake audio by getting audio off of the school's website or from a snow delay announcement. Um, you don't need a lot of audio to be able to type in a message and then have it sound pretty convincing. • • And so of course this principle in New Jersey, he didn't do anything wrong, • • • but that didn't change his home being vandalized, his reputation • • being impacted, and the difficulties that he would face moving forward from people who perhaps just didn't believe him. • • • And so, on today's episode of the Private School Leader podcast, • • we are going to talk about a very, • • • uh, difficult subject, a subject that is honestly kind of scary. Um, but we have to be prepared. • And that is how to handle the rise of Deepfake content. • • • Ncii, which stands for Non Consensual Intimate Imagery. • • •
I have a free resource for you on how to protect your school from lawsuits
But before we get into that. I just want to let you know that I have a free resource for you called the top six ways to protect your school from a lawsuit. • • This is a 10 page PDF • that will help you to keep your staff and students safe and help keep your school out of court. • • We all know that litigation is expensive and time consuming and extremely stressful. And this common sense guide will help you to be more intentional and proactive when it comes to protecting your school. • And so you can go to the privatehooller.com lawsuit to grab the top six ways to protect your school from a lawsuit. That's the privatescchooler.com lawsuit