Building a Bulletproof Digital Marketing Career Brand with Kenny Soto
The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization
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Show Notes
Today’s guest is Kenny Soto (the only Kenny Soto that comes up on Google!), who joins us to share how he transitioned from music student to successful freelance digital marketing consultant and brand creator.
He discusses the importance of being able to explain data in a way that benefits the specific audience you are presenting to, how to present “bad news” to clients in a way that demonstrates your capabilities (and makes them want to rehire you), and more!
>> VIEW SHOW NOTES + RESOURCES
In This Episode, You’ll Learn…
- Why being comfortable with explaining (as opposed to just exploring) data is a valuable skill for a digital marketer.
- The importance of differentiating between which data provides value to which people in your audience.
- A new approach for presenting “bad news” to clients.
- How hosting a podcast can replace your resume.
People, Blogs, and Resources Mentioned
- The People of Digital Marketing Podcast
- Score
- Seerinteractive
- Exit Five B2B Marketing Podcast
- Founder Brand
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