How Therapists Can Use Social Media Without Feeling Fake | Jazzmyn Proctor | TPOT 424
The Practice of Therapy Podcast · Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker
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Show Notes
Marketing can feel uncomfortable for a lot of therapists. Most of us were trained to be neutral, private, and to keep the focus on the client. So when someone tells you that you need to show up on social media or talk about your work publicly, it can feel a little strange.
But visibility matters more than ever when it comes to building a private practice.
In this episode, I'm joined by Jazzmyn Proctor, a therapist, podcaster, and marketing mentor who helps clinicians show up online in ways that feel authentic and sustainable. Jazzmyn shares how she started building her presence while still in grad school and how social media became a natural way to grow her practice and connect with the right clients.
We talk about the tension many therapists feel between being a "blank slate" and being visible online, how to find a marketing style that fits your strengths, and why you do not have to be everywhere to grow your practice.
If social media has ever felt intimidating or overwhelming, this conversation will give you a practical and realistic way to think about marketing your work.
Resources Mentioned In This Episode
Wealth & Worth Within CEO Financial Clarity Corner
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Meet Jazzmyn Proctor, M.S., LGPC, NCC, CTP
Jazzmyn Proctor, M.S., LGPC, NCC, CTP, is a mental health therapist specializing in trauma-informed, attachment-based therapy under the supervision of Dr. Jennifer Kaufman Walker. She earned her master's degree from Hood College. During her time in graduate school, she was actively involved in community initiatives, including serving on the board of directors for Annapolis Pride. Jazzmyn believes strongly in working to create meaningful change both inside and outside of the therapy room.