Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317
The Practice of Therapy Podcast · Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker
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Show Notes
Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her professional work as a clinician, Ashley has experience with in-patient counseling and case management, outpatient counseling, and medical and insurance practice.
In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client, avoiding generic content that fails to connect. The transition from academic writing to a conversational tone is crucial, with Ashley emphasizing simplicity and clarity. In the SEO landscape, she advocates for a basic level of optimization, simplifying the process by breaking it into keywords, strategic copywriting, and technical precision. Ashley empowers therapists to navigate SEO's overwhelming nature, encouraging them to focus on foundational principles for a well-performing website. Through one-on-one interactions, she dispels the intimidation surrounding SEO, fostering a belief that, with basic knowledge, therapists can independently implement strategies, eliminating the need for recurring expenses.
Resources Mentioned In This Episode: