2. Understanding and Implementing Brand Values for Creatives
The Pool Party: Design and Branding for DIY Artists and Entrepreneurs · Jules Pools
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Show Notes
In this episode of Pool Party, Jules focuses on brand values for new artists and entrepreneurs. Jules shares insights from years of experience as a designer and content creator, outlining three key areas: defining audience traits, identifying abstract values, and understanding return on investment (ROI). In addition, Jules offers practical exercises and prompts to help listeners develop a cohesive and meaningful brand.
00:00 Welcome to the Pool Party
00:02 Introduction to Branding
01:40 The Importance of Consistency
04:36 Defining Your Audience
07:24 Establishing Abstract Values
10:00 Understanding ROI and SMART Goals
14:27 Journaling Exercises and Conclusion