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How Political Protests Happen

How Political Protests Happen

The Politics Guys

April 23, 202554m 13s

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Show Notes

Mike talks with Adam Swart, the founder of Crowds on Demand, the original paid protesting firm, and a leading expert on protests, political optics, and narrative strategy. A lifelong liberal, Adam now finds himself increasingly "not liberal enough" for many in the modern Left.


Topics Mike and Adam discuss include:

- the false dichotomy between ‘real’ and ‘fake’ protests

- why every significant protest is a paid protest

- the left’s protest advantage over the right

- throwing tantrums vs getting things done

- the importance of barking up the right tree

- making geeky issues exciting

- if short-sellers could have been behind the Tesla protests


Adam Swart on X


The Politics Guys on Facebook | X

Mike’s Substack: What Fresh Hell is This?


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The Politics Guys is part of The Democracy Group, a network of podcasts that examines what's broken in our democracy and how we can work together to fix it.



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