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The Podcasters Podcast · Disruptive Media
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Show Notes
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Kane and Ash are going to break down, step by step, what they did when they launched this very podcast. They open the lid on the steps they took, the results they achieved including their raw analytics, as well as what they learnt along the way.
KEY TAKEAWAYS
- Kane didn’t have a following at all when he started the journey to creating The Podcaster's Podcast. But what he did have, was conversations with many people; so he launched a direct mail marketing campaign.
- A giveaway is a vital part of launching any podcast, to create momentum and most importantly to guide people to downloading and subscribing at exactly the right time.
- Kane partnered with one of the first guests on the show, Alex Chisnall and he helped tremendously by sharing with his audience providing vital exposure.
- The Podcasters Podcast got to number 1 in their launch, had a good number of 5* reviews and even signed up a 10k client within the first week of launching!
- Podcasters can often lie about their numbers which can dishearten people from even starting a podcast but don’t let it; you have value to add and Kane shows you don’t need a big following to get started, be successful and generate revenue.
BEST MOMENTS
“A big part of the promotion was the DM marketing campaign”
“I definitely recommend sending that first message at least a week before you launch”
“Within a week we’d signed a client to one of our agency packages at 10k”
“A lot of people lie about their numbers”
“Immediately you can see an ROI if you’ve got a product to sell and no following to start, you can still have a number 1 podcast that generates cash”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
Screw It Just Do IT- Play The Long Game & Building Consistency - Alex Chisnall
4 Steps to the Perfect Podcast Launch
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: [email protected]
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