The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they talk through the practical steps you can take to get started on your podcasting journey in 2024 as an independent creator. From deciding on your content to how to get accountability, they cover everything you need to know to just get started in podcasting without wasting precious time or breaking the bank. KEY TAKEAWAYS Before you do anything else, nail down exactly who your audience is. Once you know who your listeners are you can figure out what your message is, the problems you want to solve and therefore the content you want to create. Regardless of what you might think, you need to differentiate yourself and being niche is one of the ways to do this successfully in podcasting. If you properly commit to something, by taking a step and creating accountability, you are much more likely to continue and follow through. Once you have started to create content, you can then make artwork etc to match this. Your ideas for the branding will change once you start to record episodes. Your branding, name etc can evolve and change over the years, what you decide on now doesn’t have to be what you keep forever. You don’t need a perfect podcast to launch, it’s most important that you just get started. Perfectionism usually comes from fear of failure. The most important thing for success in podcasting is simply creating great content. BEST MOMENTS "What are you talking about, who are talking to and what problem are you solving?” “You need to differentiate” “It changes and evolves naturally” “90% of it [podcasting success] is content” “The longer you wait to create your content the more people that are going to have a head start on you” VALUABLE RESOURCES https://podcasts.apple.com/ie/podcast/all-up-in-your-biz-with-yvonne-tchrakian/id1710512693 Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash interview Yvonne Tchrakian about launching a successful podcast in just two months through manifestation and taking action. Yvonne shares how she overcame tragedy, got a sponsor with no episodes out, and managed it all while juggling 4 kids under 5 and a high-powered legal career. Her high-energy attitude will motivate you to get started on anything you’ve been putting off this year! KEY TAKEAWAYS Manifest your goals by getting clear on what you want, believing it's possible, visualising the outcome, taking action daily, and expressing gratitude. You're manifesting either going for your goals or just cruising through life, so raise your positive vibration no matter where you're at. Become a decision maker, take imperfect action over delayed perfection, and learn as you go. Progress compounds. Ask for what you want from potential sponsors or partners, back yourself, leverage relationships, and get creative vs boring ads. Share your authentic self on social media, especially on strategic platforms like LinkedIn, to build your personal brand. When grieving or struggling, develop daily gratitude, simplify achievements into steps, and find accountability partners. BEST MOMENTS "If you're not going to do it now, you're never going to do it." "I always tell people, imagine, think about what you want to manifest in your life, whether it's a baby, a soulmate, the dream job, the car, whatever it is, imagine you've been given it. Like imagine you guys are manifesting your podcast." "I’ve always been like that. It was the same for my wedding. Right on one dress. I was like, that’s it. You’ve got to know what you want." "People think, oh my god, she’s doing it all. She’s a corporate lawyer, she’s got four kids, she’s doing a podcast. But nothing is done to a hundred per cent." "Some people are just born doers, right? So, we’ve just ran one of our three-day trainings... and there’s a few people that by lunchtime’s like I’ve got two of the biggest names in our industry that have committed!" VALUABLE RESOURCES Yvonne's Podcast 'All Up in your Biz: https://podcasts.apple.com/ie/podcast/all-up-in-your-biz-with-yvonne-tchrakian/id1710512693 Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. As 2023 draws to a close Ash and Kane outline their predictions for the podcasting world in 2024. They discuss the impact AI will have on podcasting, why the number of podcasters will grow as well and what new ways to monetise might be coming! KEY TAKEAWAYS In 2024 there are going to be more people podcasting with more listeners and more sponsorship and ad spend. 2024 may well be one of the last years to be ‘early’ into podcasting AI will be used more in 2024 and this will make it easier and faster to podcast There is an audience for podcasts who will overwhelmingly be on video platforms, they may not even be aware of the apps you can listen to podcasts on which is why YouTube, TikTok and other platforms need to be part of your strategy in 2024 There will be more sponsorship across the board but particularly breaking through into the niche podcasts. More agencies are being created to match sponsors with shows which is helping with this. YouTube will be rolling out more features surrounding thumbnails which will give you multiple ways to test and tweak your episodes. With easy access to AI, the ‘standard’ editing you see now will be so accessible that you will need to be very creative to stand out. There will be more pressure post-production in 2024. The competition across platforms means they will be offering more monetisation to appeal to creators and attract them to their platforms. BEST MOMENTS “There are gonna be way more podcasters!” “90% of podcasts don’t get beyond episode 7” “I hear more YouTubers moaning about creating content as it’s a bit harder, I don’t really hear any podcasters complain” “Who doesn’t want a shortcut?” “Your thumbnail is very important” “There’s going to be a lot more pressure post-production this year” “Next year’s satisfactory was last year’s exceptional, the standard has moved massively” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss whether podcasters should upload episodes during the Christmas holiday season and the reasons why it might be best not to. They also talk about the value of planning for a relaunch in the new year. KEY TAKEAWAYS Podcast downloads typically dip from Thanksgiving until the new year, as people are disrupted and traveling during this time. January is a great time to launch or relaunch a podcast, as more people have received new devices over Christmas and are looking for new content. If you choose to upload episodes over Christmas, make them your least valuable ones, as listenership tends to be lower during this period. Entertainment shows may fare better during the holiday season, as people have more free time and may be looking for entertainment options. Consider the timing of your podcast episodes based on your target audience and their interests. For example, if you have a snowboarding podcast, focus on releasing your best episodes during the winter season. BEST MOMENTS "Essentially, podcast downloads dip from Thanksgiving till the new year when the kids go back to school." "If you are uploading over Christmas, make it your least valuable episode." "Entertainment shows, I feel like you could upload over Christmas, more so than education. So if it's education based, like no one's trying to learn anything between Christmas and New Year's, they're just trying to eat and drink, right?" "The only time I'd say where you see a massive difference is in August. Some people absolutely fly in August, right? Because if I am flying or I'm laying by a pool, I will listen to podcasts all day." VALUABLE RESOURCES Website ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast Summit Join Ash and Kane as they answer some Podcasting FAQs including what the perfect episode length is and how to monetise your podcast. They also discuss why being authentic and creating valuable content is always an essential, but sometimes forgotten, step. KEY TAKEAWAYS How long should your podcast episode be? It depends! Most educational solo content should be around 15 minutes. Interviews can generally be longer. Once you have been podcasting for a period of time, your analytics will point to what length your episodes should be, it will also indicate if your content needs tweaking or editing. There are two key ways to monetise your podcast, either through sponsorship or indirect sales. Niche audiences with a high value can generally get more sponsorship. You can get sponsorship before you even start your show, but you need to go out there and work for it. Your iPhone is probably good enough to video you to start with and the only other things you need are a dynamic mic and wired headphones. BEST MOMENTS “If you’re a beginner podcaster than start at 45 minutes [for interviews]” “The biggest key here is your analytics” “Consumption data is the most important thing, on your podcast and YouTube” “People forget how easy it is to just be authentic and provide valuable content” “If you can use a studio, use a studio it will always sound better” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the resources you should know and use as a podcaster. Including revealing the Google and Tinder of podcasts and how chatGPT can help you grow and scale your show. Podmatch episode with Alex Sanfilippo: https://omny.fm/shows/the-podcaster-s-podcast/episode-026 KEY TAKEAWAYS www.listennotes.com is a directory where you can see all podcasts including a lot of data about them such as where they are based, show notes etc. This is useful for research and looking for sponsors. www.chartable.com gives accurate and specific information on your show's listenership. It can give you the data you need to make informed decisions on what to do with your podcast. There is a lot of choice in terms of software but Adobe is the industry standard and has most of the tools and features you will ever need. www.podmatch.com is a great website for finding guests. It will match you based on what you are looking for and the guest’s availability, knowledge and more. ChatGPT can be utilised for podcasting in a variety of ways from content ideas to time-saving exercises. The best way to get the most out of any AI is to feed it as much information as possible. Descript is a transcribing software that you can then use on various AI platforms. BEST MOMENTS “What I use this for the most is finding sponsors and finding collaborators” “It saves you loads of time and thinking who should I reach out to because 2 minutes on listen notes and you can find a list of sponsors in your industry” “It’s good to track your chart position and also to research other shows” “It’s like tinder for podcasts” “You’re training AI in who you are so make sure you give it as much information as possible” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane share some insider knowledge on how to create viral videos and clips from your podcast. They reveal proven techniques to grow your reach, talk about how to track your progress effectively and also tell you the things not to do! KEY TAKEAWAYS Tracking your success and failures is important. Create a document where you track all your results on every platform, including who has worked on it, the caption, comments, views and more. The first few seconds of a video are paramount, you need to capture attention, two proven ways are to use a famous name or a great question. Your clip doesn’t have to be chronological, you can use something from the middle or even the end of the video at the start of your clip to get engagement first. It’s not advised to have branding on your clips, it can have a negative impact. Your clip needs to be good standalone content. Don’t try and sell to people in a clip, a clip is to build your awareness, brand and get people engaged with you and your content, not to sell from. BEST MOMENTS “You should have a document tracking your results of every clip on every platform” “What you can track you can prove” “If you’re first 3 seconds aren’t great, don’t use the clip it won’t work” “He [Joe Rogan] is the exception not the rule” “What you’re saying and what your guest is saying are what matter” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane reveal the things they knowingly do wrong in this very podcast! In this episode they talk about the general rules of podcasting, what usually works and why, but also discuss when it’s ok to go against the grain. KEY TAKEAWAYS We have neglected Spotify by almost exclusively focusing on Apple podcasts A lot of our income comes from our agency and training so we haven’t had to explore sponsorship of affiliates By not being affiliated with any particular brands it means our recommendations can be trusted fully Podcasting is usually a balancing act, unless you have infinite time or money you will have to skip some things. Sometimes marketing takes precedence over being evergreen! BEST MOMENTS “You want quality over quantity” “We’ve always had a weird thing around sponsorship” “We’ve got a very niche and targeted audience” “Getting that feedback is so important” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they outline the reasons it’s time for you to start a podcast! From bigger audiences to monetisation, they highlight what you can get out of podcasting and content creation in 2024. They also talk about why podcasting is easier than ever for content creators and what you can leverage to make yours a success. KEY TAKEAWAYS It’s the easiest it’s ever been to grow a brand across platforms, you can do all of your content and grow your brand by just creating one hour-long podcast a week. AI is taking out the hard work and lengthy processes that were previously associated with creating content, you can leverage these shortcuts. You should still spend the time you would previously on your podcast but instead, you can focus on the content side and more value-added activities. Competition in the podcast space is lower even though there are more listeners than ever. Sponsors are paying 4 times as much to creators now than they were in 2021 and there are fewer podcasters. If you decide to create a podcast you can’t just wing it and expect success. It takes dedication, time, hard work and patience. First impressions count and people will assume how you do your ‘free’ content, i.e your podcast is how you do everything else so it has to be your best! Although selling your own services is the primary objective, there are now established creator programmes on most social media platforms so you will be paid for your content directly too. BEST MOMENTS “It’s never been easier to grow a brand” “Short-cuts are designed to be used, use them” “We get pitched AI stuff all the time” “Definitely use AI to save you some time so you can spend extra time on the other stuff” “It’s hard to wing it and be successful now” “People don’t judge you on the paid stuff, they judge you on the free stuff because that’s the first impression” “You can get paid on Facebook, on YouTube, on TikTok” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Rob Moore shares how he built an 8-figure business through his podcast Disruptors, revealing secrets behind viral episodes like his infamous Andrew Tate interview. He dives into the social strategies that made him one of the biggest creators on the planet, how he monetises across multiple platforms, and the goalpost-moving challenges of going viral while balancing authenticity. Rob also discusses pivoting from property to content creation, his approach to getting high-profile guests like Will.i.am and Katie Hopkins, and why he has beef with Diary of a CEO's Stephen Bartlett. Overall an insightful peek behind the curtain of one of the OG podcasting Disruptors! KEY TAKEAWAYS Rob’s podcast Disruptors (previously called The Disruptive Entrepreneur) was the first of Progressive Media’s to launch 8 years ago and now has almost 1000 episodes. Build a "specific but vague" niche to maximise reach - business, money, and entrepreneurship is broad but still clear. Create in your authentic format e.g. long-form interviews for Rob. Short-form doesn't always suit creators. Repurpose one piece of content into 50. View podcasting as a commercial business. Reinvest revenue into better guests and production. You need to invest to grow. Avoid overcomplicating tech and production as a beginner. iPhone + consistency beats fancy gear! Interview skills are critical. Research helps but stay present and let conversations flow. Interviewing takes practice and you will get better with time. Go broader once you've built an audience and identity. Rob went from Disruptive Entrepreneur which was more specific to then Disruptors which interviews a wider range of guests. Handwritten letters stand out to get guests attention. Wax seals also help, you can outsource the writing. Controversial guests like Andrew Tate bring huge but fleeting blows up. Lasting impact depends on authenticity. Don't overcomplicate funnels, CRMs etc when starting out. Bang out content and drive people to simple sales funnels. BEST MOMENTS “Really, all I should think about is the impact I have on people." "So many people right now are overwhelmed. It's just a massive confusion. There's so much opportunity but so much confusion." "This morning...I felt grey and fuzzy and bleh. But I got in the garden and I did a pretty hard workout. And then I got in the ice bath... And I thought, fucking hell, my brain is not really on it." "Go live for three minutes, five minutes, ten minutes and then fairly easy...you can chuck that content there and they can do four or five clips from that." "Sometimes I think if I'd have stayed Disruptive Entrepreneur and just interviewed millionaires and billionaires, you know, maybe I might be more successful." "People way overcomplicate everything. Get a good agency...be more prolific with your content...and the money will start to go up." "I know for a fact he pays guests big money. I know this for a fact...He and others have made it harder to get guests because they're chucking big money down." "I like the fact that you call it a commercial business because I don't think a lot of creators do." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they talk about the darker side of podcasting. They reveal some of the negatives of being a podcaster and give advice on how to manage these difficult parts of podcasting and how to refocus your attention on the right things. KEY TAKEAWAYS Comment sections can be awful. Social media is full of negativity but you can’t avoid this when using social media to market your podcast. Recording fatigue, everyone struggles to record an episode sometimes but it’s essential to be consistent. Podcasting takes more time and effort than most people realise at first. You will hit many hurdles along the way. Think about your guests carefully and whether they align with your values and your audience. BEST MOMENTS “The people that hate what you do won’t listen to your podcast” “The one thing that I haven’t heard anyone talk about is potentially damaging your reputation” “A lot of people are worried about their relationship with potential guests but genuinely you need to worry about your relationship with your audience more” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Against most podcasting advice, in this episode, Ash and Kane discuss the rare times when a broader podcast can work. Join them as they first discuss the reasons why a niche podcast sets you up for success but then move on to the instances where going broad is the better and more worthwhile thing to do for your podcast. KEY TAKEAWAYS If you have a large audience already, you can potentially have a broader podcast topic. A niche podcast is much easier to market, via SEO but also directly. To go broad you need to be a great host and interviewer, get great guests and be able to leverage other people’s audiences. Production quality and being connected will also help you with growth on a broader podcast. Co-hosts with incredible chemistry can buck the trend of niche podcasting. Generally, to get traction on a broad subject show you need to spend money, it’s rare to find success for ‘free’. Interviewing ‘interesting people’ is not a good enough subject for a podcast. If you choose to go broad, audio only is not enough. You need to do video and clips to gain traction. BEST MOMENTS “If you haven’t got a big audience already then being broad you’re just going to get lost in the masses of lots of other shows” “When you’re really specific, it helps” “They are essentially two nobodies that have blown up into mainstream fame” “It’s all on personality” “You have to pay to get in front of people” “Sometimes you’ve got to push those boundaries to get the best content” “Realistically you need to rely on the social stuff” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about the differences between an independent creator (you!) and famous podcasters. They highlight why it may feel like you are having to put in so much more work than someone famous but also the advantages you have as an independent creator including being a better interviewer and getting better sponsorship deals KEY TAKEAWAYS Famous podcasters have a lot of backing, through ads and sponsors, they often ‘pay to win’ It can be frustrating seeing celebrities who don’t care about podcasting put in so little effort but hit the charts Independent creators are almost always better hosts Don’t take inspiration from celebrity podcasts, often what they are doing isn’t good they are only doing well because of how much they are being pushed Put your name in full on the artwork BEST MOMENTS “So many celebrity podcasters are so awful” “These guys don’t actually give a shit” “Sponsors will give more money to people who have built their name” "Most people don't have to invest that much into their podcast" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What are the best ways to monetise your video content? In this episode, Ash and Kane compare two of the biggest video platforms right now, YouTube -vs TikTok. They talk about the advantages of using an established platform such as YouTube but also the differences between YouTube and the more dynamic TikTok and what each has to offer creators. KEY TAKEAWAYS It’s harder to reach the threshold on YouTube to use its monetisation tools, The major downside of TikTok is you don’t always get access to the partner programme unless you consistently hit the threshold. With YouTube, once you have hit it once then it’s lifetime. It’s 10-20 times easier to get big views on TikTok, meaning it can be consistently easier but if you can put the work in long-term then you will earn much more on YouTube once you hit their threshold. Ensure your content is at least 1 minute 5 seconds on TikTok as it has this tendency to cut off the end of your video. Don’t artificially lengthen your content, as this will mean people will stop watching and impact your overall views. Your Editor should be able to use your content to create something that is both long enough and quality content so people don’t switch off. Those who have very good production with an editor will see the difference in monetisation as they will be able to keep the audience engaged and interested in their content. BEST MOMENTS “The first year of YouTube is a slog” “It’s easier to get millions of views on TikTok” “As soon as I open the TikTok app my attention span drops by 50%” “If you can evoke emotion whether its laugh cry, or controversy people are more likely to engage and its more likely to go viral” “AI is now very good at replicating what is already working” "The content is the main thing which is why your podcast should be your focus" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Louie joins Ash to give his valuable and knowledgeable opinion on the best way to record your podcast. They discuss the pros and cons of the main two applications, Zoom and Riverside and highlight the things you may want to consider when choosing which platform to use. KEY TAKEAWAYS Comfortable guests make better interviews and interviewing them on a platform that is familiar and simple, like Zoom, can help with this If you want your guests to use Riverside, you will probably have to coach them on how to use it but it will get you a better recording If you have unreliable internet, Zoom can be a good option as it continues to save your recording whereas Riverside does not. If you use Zoom, always use gallery view. Riverside doesn’t just record what you see on your screen, it records a variety of views and resolutions which means you can then use these to make a high-quality recording. If you have good tech and want to utilise it then Riverside is the better platform to use. Riverside is built for creators and has more tools you can utilise including storage. BEST MOMENTS “Zoom came about after the pandemic” “What happened to Skype” “If you want a good interview out of your guest you need them to feel comfortable” “Zoom is really good if your internet is rubbish” “I’d encourage you if you want to be serious about podcasting, look at Riverside and see how it can help” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the commonly forgotten things when starting your podcast sponsorship journey. They talk about the stats you can use to promote yourself, how to create scarcity and what sponsors are actually looking for. KEY TAKEAWAYS Poll your audience, find out exactly who they are. It will be much easier to close a sponsor if you have lots of data on your audience. Highlight your top guests, this will elevate how you are perceived by sponsors If you’re a number one show, then say so! A lot of sponsors will want to see how you convert, this is much more important than your download numbers Think about who you might know who might know someone, network and you may be surprised how you become connected to sponsors! BEST MOMENTS “Here’s the data, pay me!” “It’s best practice for you to get to know your audience a bit better” “If you get good guests you can probably get some free PR” “People don’t realise how well connected they are” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash is joined by senior producer and YouTube and SEO expert Louie Rider to discuss all things SEO, including what it means and how much it really matters for your content. Louie also reveals the real way to master the algorithm and get your content noticed! KEY TAKEAWAYS SEO is based on when websites wanted to appear high on search results but platforms and the internet have changed completely, everything is more complex with many grey areas. There are many different elements you can add when you upload a YouTube video including the title, tags, thumbnail, description and more. All these elements work together to create an SEO ‘bubble’ for your video. If you are worrying too much about things like tags then you aren’t looking in the right place or focusing on the right things to improve discoverability. Word tags used to be important but YouTube no longer uses them, they are almost irrelevant. Don’t just focus on key words but also consider key phrases You don’t have to match your thumbnail to your title, this is a myth that has been debunked. Just focus on making your thumbnail as vibrant and eye-catching as possible. You can even use it to have a ‘second’ title. Instead of focusing on all the SEO that other people are telling you to do, instead focus and use this energy on your content, editing and making it engaging. BEST MOMENTS “SEO stands for search engine optimisation” “A lot of that stuff is rubbish” “You need to be focusing on the title, the thumbnail and then the description to some extent” “They’ve hidden it simply because it’s not that important anymore [tags]” “The title in my opinion is one of the most important things” “Do whatever you want just make the thumbnail as vibrant and as catchy as possible” “Instead of tricking the SEO engine, make something good that will then be shared, engaged with, commented on, liked and then you’ll be at the top, that’s a better way of being at the top” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. How can you revitalise your podcast if it has plateaued or even worse, died? In this episode, Ash and Kane give helpful advice and troubleshoot common problems and mistakes with podcasting to help you if you find yourself stuck in a podcast rut! KEY TAKEAWAYS A seasonal podcast can mean you haemorrhage listeners. Generally, podcast listeners are creatures of habit, so if you stop producing episodes, they switch off. There is such a thing as over-creating content, you will become fatigued and the content will reflect this. Keywords and SEO are the most important things about your titles and show notes so make sure they reflect this. A relaunch or rebrand is an effective way to revitalise your podcast. Focus your promotion for your podcast platform first, once you have succeeded in this you can then branch out to platforms like YouTube. Good clear branding, better titles and show notes and more episodes will lead to better discoverability. BEST MOMENTS “You can also just do a complete rebrand” “Focus on building that audio audience that you own, that no one can take away from you” “It’s 20% of the things you can do that is really going to give you 80% of the result” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane are joined by special guest and all-round podcast expert Adam Roche who is also the creator and host of The Secret History of Hollywood Podcast. They talk about the current update with Patreon and the complications and issues it has made for many creators on the platform. Adam talks about his experiences with Patreon over the past 8 years as a creator and offers insight into what works well and what doesn’t. He also reveals what he would do differently if he were to start using a membership site today. KEY TAKEAWAYS There was no warning for the current updates to Patreon, they are notoriously bad at communication. The free tier Patreon has introduced is impacting paid subscriber numbers and potentially causing existing members to downgrade. Patreon has been losing money in recent years, this may explain the changes they have been implementing. Instead of trying to transform Patreon into social media, they could instead create their own ‘version’ of something like TikTok and have it feed into the Patreon platform, without damaging creators. There are some great features Patreon have added including the collections tab and the shop function but these have usually been in collaboration with creators. Patreon needs to give the control to the creators, they are the ones who know their audience they simply need the platform to create the tools so they can reach them. BEST MOMENTS “They don’t update it [Patreon] in forever and all of a sudden they change everything” “They are devaluing the original offer” “Out of all the platforms in the creator space, they [Patreon] have always been creator first” “I don’t understand either that a platform that is basically just a website and an app, it’s basically just a service” “They don’t get paid unless I get paid” VALUABLE RESOURCES https://www.attaboyclarence.com/the-secret-history-of-hollywood-a-modern-guide-to-the-golden-age-of-hollywood https://www.linkedin.com/in/adam-roche-62478897/?originalSubdomain=uk EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane talks to PR expert, speaker and podcaster Chloe Bisson in this episode. Chloe shares insider tips on how to turn your podcast content into books and paid speaking opportunities. She reveals the pros and cons of traditional publishing vs self-publishing and explains how to leverage media appearances to grow your personal brand. Chloe also provides actionable tactics on conducting great interviews, building rapport with guests, and launching a successful podcast. KEY TAKEAWAYS Consider hybrid publishing where you get support but retain control and profit. Add free online resources to your book to capture reader emails. Approach podcast interviews like public speaking - prepare but don't overprepare. Build rapport with guests pre-interview to relax them and get to the good stuff faster. Launch with curiosity and buzz - get people talking about your upcoming podcast. Release episodes with big names early to build platform for lesser known guests. Use your own social media to promote episodes - don't rely on platforms alone. The biggest mistake most people make is they don’t make their book about them and their brand. Ensure your book has you all over it! BEST MOMENTS "When you go into media, you don't have very long to make an impact." "If there's someone you want to have on your podcast, go and meet them in person, go to an event, watch them do something else." "My ultimate is to get the podcast on other channels as well. I would love to take the show on to radio, TV." "Enjoy the process and don't wait for perfect - you can tweak as you go." VALUABLE RESOURCES https://www.linkedin.com/in/chloebissonofficial/?originalSubdomain=uk Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Colin Nottage gives an interview at the latest 3-day Podcast Training in this episode. Colin is the host of The Interesting Health and Safety Podcast, a show that Ash and Kane have referenced multiple times when speaking about podcast niches, monetisation and branding in podcasting. Colin shares how he built his brand and spun off multiple streams of income from his podcast, directly into his business. He started podcasting to engage with people differently as a health and safety consultant. Though his download numbers are small compared to mainstream podcasts, he has a highly engaged, targeted audience. Colin discusses his learnings, personal development, and biggest wins from podcasting over the past few years as well as offers advice on starting a podcast, maintaining quality over quantity, and bringing forward your life goals rather than waiting until retirement! KEY TAKEAWAYS Podcasting allowed Colin to elevate his business from £395 deals to 6-figure contracts by building his personal brand. He spun off a paid community, software business, and grew his consultancy through podcast guest relationships. Colin went from wanting to be the expert to facilitating conversations and learning from guests. He shortened episodes to 8-10 minutes for commutes and kept interviews under 45 minutes. Consistency and not stopping episodes for too long is critical, even though the back catalogue will still get downloads. Colin focused on quality over quantity and actionable content his niche would value. Podcasting built his confidence to chair major health and safety organisations. It provided an opportunity to rethink his training products and approach with existing clients. BEST MOMENTS "Podcasting seemed to be a way to engage with people in a different way." "What it became is a fantastic opportunity for me to learn." "I can actually say to my clients, look, you know, come on, let's jump on, let's do an episode." "Enjoy it. Make sure you start. And then quality of information above quantity." "Bring forward all the visions and things you want to achieve rather than waiting until retirement." "The podcast is allowing us to build the business, to give us the freedom to make those decisions." VALUABLE RESOURCES The Interesting Health and Safety Podcast with Colin Nottage Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. There are many opportunities to be found in podcasting, and in this episode, Ash and Kane highlight the ones you may have not thought about or considered. They give advice on how you can leverage these opportunities including for financial gain and also how podcasting presents unique ways to get recognition and endorsement. KEY TAKEAWAYS Books and publishing Speaking gigs Access to people Unique relationship building Recognition, credibility and endorsement Live Shows Business Opportunities BEST MOMENTS "Would you like some cash to write [a] book and we publish?” “People get opportunities from their guests” “We’ve had people with smallish audiences and then done live shows and sold out” “If you have a high bracket audience, people will pay to be on there” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Another great Q&A from Ash and Kane answering The Podcaster's Podcast community questions, from optimising content to monetization and everything in between! Learn why your title and episode structure matter, how to increase downloads and some of the tools you can use to measure, track and grow your podcast too! KEY TAKEAWAYS If you are losing 85% of your audience 5-10 minutes into your episode, then it’s your content that is bad. Start with a ‘hook’ to engage your audience and follow this with quality content and further enticing phrases to keep them listening. Keep those listeners who are interested continually engaged by showing up across as many social media platforms as possible. Crowd-sourcing your content is a great way to connect to your audience and produce content they are looking for and will engage with. Your hosting site should have everything you need to track your podcast. It’s better to do less content and remain consistent. BEST MOMENTS "You don’t need a lot of downloads to make money” “You can tease something that happens at the end and edit out anything too dry” “Social media is retention based” “If you want the end result then you need to put the work in and the investment that’s going to get you there” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Things are starting to change fast in video because of AI! What was previously considered good production has now become standard, but what can you do to combat this and ensure your video and content continue to stand out? Join Ash and Kane as they discuss the benefits of AI in video and how you can utilise it as well as stand out against it. KEY TAKEAWAYS Video repurposing is going to require a lot more attention and focus going forward to make it cut through the volume of AI videos out there. AI can help you as an editor, to speed things up and tackle repetitive tasks. But it isn’t a creative and this is why a good editor is more important than ever. AI doesn’t innovate, it just repeats what has already been done. BEST MOMENTS "If 9/10 videos look like that then even if you’ve put the time into editing people will skip as it looks the same” “AI can’t do a lot of things a good editor can do” “The long form stuff needs to be really high value to capture your worth” “The problem with AI is it doesn’t innovate” “Your creative eye is the most important thing for you to stand out” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Kane and Ash in this episode as they outline the traits top podcasters all have in common. They discuss why these common traits make a good podcaster and give tips on how you can mirror these traits in your own podcast too. KEY TAKEAWAYS Any successful podcaster is great at speaking. One way to stop yourself from adding filler words such as ‘uhm’ is to instead pause. It sounds better but also these pauses can be taken out when edited. If you are using video platforms as well as your podcast, looking good is something most successful shows have in common. You want to look presentable and your best, having good lighting and camera angles can make a big difference. The top interview shows always ask the questions that no one else asks. Think about missed opportunities in your past episodes and ensure you are unique in what you ask your interviewee. You want to be generating unique content. Successful podcasters are very particular about the quality of content they are putting out, including those they interview. Quality is more important than quantity. BEST MOMENTS "You don’t have to be perfect, we make mistakes all the time” “Try and find those flaws in everything you’re doing” "They all often ask questions that are really uncomfortable" "You want every episode to be a hit" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Kane as he asks Ash questions surrounding podcasting including his favourite podcast and what they do well, his future goals for the show and his biggest podcasting ick! Ash and Kane also discuss who would be their dream interviewees and why. KEY TAKEAWAYS People who always ask for advice but never take it are incredibly frustrating, it’s a waste of both their and your time. Go and practice and ‘do’ what you learn. Knowledge is nothing if it isn’t put into practice. Solicitors fit many of the parameters for a perfect podcast sponsor, don't dismiss them. Your best conversations and insight might not come from the biggest named guests but those you can talk authentically and openly with. Think about what types and style of content you could create. Not just in your podcast but what you can do with it on other platforms too. BEST MOMENTS "To know and not to do is not to know” “I really wanna interview young Jamie from Joe Rogan” “You want your ego stroked!” “I’m really inspired by think media” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Want the inside scoop on getting sponsors for your podcast and keeping them coming back? Kane and Ash talk about how you can maximise sponsor retention and drive results. Learn clever ways to seamlessly weave sponsored messages into your show so listeners don't tune them out, discover ideal ad placement, duration, and frequency to drive conversions. Plus, tips for finding sponsors aligned with your audience and content so endorsements feel authentic. KEY TAKEAWAYS Negotiate longer initial deals (8-12 weeks) so sponsors see results before deciding to renew. Remind them most listeners need multiple touchpoints before taking action. Make ads conversational, relatable and seamlessly blended into content. Avoid scripted reads that interrupt the flow. Place ads mid-episode when retention is highest, not beginning/end where skipping is easy. Select sponsors carefully to ensure true audience alignment. Products you genuinely use and endorse convert better. Maximise value by promoting sponsors in other channels like email lists and one-on-one conversations. Gradually extend deal lengths to lock in sponsors long-term as your audience grows. BEST MOMENTS "Can't skip if we're sneaky. Exactly. So now it's just in the brain and they can't avoid it." "I would rather take a little bit less money at that point...and it be guaranteed over the year paid up front than having to find to negotiate sponsorships every 8 to 12 weeks personally." "Put yourself in the listener's shoes" "If you're sponsoring your own podcast with your own brand or selling your own thing, take this same advice." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash talk about how to make the most out of podcast reviews including how to get them in the first place and what to do to get the most out of it once you've got them! Reviews are relevant and matter for all podcasts, so whether you have a big audience or a small one, you're just starting out or you have been around a while, listen in to learn how to gain and then utilise reviews. KEY TAKEAWAYS One of the only ways to give an indication of the popularity and size of your podcast is via reviews. This is how you can make an impression on new listeners or those just seeking out content. Reviews can give you credibility, with potential listeners but also with clients, sponsors and more. Negative reviews aren’t common on podcasts, it’s a very different space than social media. Share your reviews on your podcast, it makes you look great but also encourages people to leave them as they want theirs to be read out! Create some back and forth with your audience and reviewers, it generates content and builds a relationship with your audience. BEST MOMENTS ‘It’s quite beneficial as a social proof sort of thing’ ‘If you get a 1-star review and it hurts your feelings, it’s probably true what they’re saying’ ‘Leave us a review, we will read it out!’ ‘If you give people too many tasks they just won’t do any of them’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. There are some mistakes that almost all podcasters make, tune in with Ash and Kane to find out what they are and how you can avoid making them. They focus on everything from your artwork and show notes to how to give valuable content to create an engaged audience. KEY TAKEAWAYS Follow this podcast! Don’t miss out on free, high quality advice. Bad intros: intros that are pre-recorded and generic are outdated and boring. They encourage listeners to skip. Record an intro after you have interviewed a guest so you can highlight the relevant points about them. Don’t just read their cv or bio. Neglecting the show notes and titles. These are your opportunity to create great SEO and content. Be authentic, be you. Bad artwork. People who don’t know you will click on your podcast because of your artwork and title, don’t underestimate the importance of your artwork. Doing too much. It’s best to focus on certain tasks and add them into your schedule, then build up to doing more. Trying to please everyone. You can’t and in the process you will lose the audience you really want. Don’t hold back your content, give good valuable content without a paywall. BEST MOMENTS ‘If you do have interviews don’t read their cv out’ ‘Your artwork needs to be big, bold, clear and if it’s going to have your photo on it make sure it’s high res’ ‘If you don’t spend money on anything else spend money on a designer to do your artwork’ ‘Pleasing everyone just results in pleasing nobody, be more niche’ ‘If you want to stand out, create niche content’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. If you have bad content, how do you identify it and then take action to make it better? In this episode, Ash and Kane talk through how to recognise if your content is bad and the steps you can then take to improve it, particularly focusing on how to curate unique content that sounds great! KEY TAKEAWAYS If after a year or so of podcasting, you aren’t getting traction, it might be time to re-evaluate. Being yourself whilst providing good value is the best way to create good content. Good audio quality is more important than it has ever been, the standard is getting higher. Listen through every one of your episodes, take notes and try and to improve on one thing every single time. Think of unique questions to ask your guest, you want to create content about them that is unique. BEST MOMENTS ‘Most people's content does suck and that’s why it doesn’t grow’ ‘If it doesn't sound good then you’re gonna assume it’s not good quality’ ‘You have to entertain as you educate’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Are you making enough money from your podcast? If not, then you need to start focusing on your call to actions! Either you aren’t making them at all, or they aren’t good enough. Ash and Kane talk about why a call to action is so effective, the differences between a written call to action and an audio one as well as how to leverage them for the best results, including your podcast reviews. KEY TAKEAWAYS You can’t see the amount of downloads a podcast gets, so having reviews gives you credibility. Create a ‘click magnet’ to make your call to action appealing to your audience. A call to action can serve more than one purpose, such as generating your own email database. This data is invaluable in helping you grow. Repetition is important for a successful call to action. Make your call to action all about your guest, do it consistently, have audio and written ones and include it with good copy at the top of your show notes. Make your 'click magnet' as valuable as possible, rivalling what your competitors are advertising. BEST MOMENTS ‘Someone is four times more likely to share your podcast if you just ask them to’ ‘The more reviews you get the bigger your podcast looks’ ‘Your call to action should be at the top of your show notes’ ‘Call to actions to capture people’s data is really important for your growth’ ‘It takes 7 touchpoints for someone to make a buying decision and that’s why it’s so important to give a valuable click magnet’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the four Cs of podcast marketing. They discuss each one of them, highlighting why they are important and emphasise that keeping them in mind when creating your podcast will be instrumental in your success! KEY TAKEAWAYS Content: If your content is bad, it won’t grow and you won’t retain your audience. Consistency is key. You need to be there and create what your audience expects, week in and week out. Community. If you build your own, you then have control over communicating with your audience. Collaboration. This can be you guesting on other podcasts or interviewing people on yours. BEST MOMENTS ‘Statistics for us have been really good for us’ ‘Most people should up their volume as well’ ‘When you’re interviewing a good guest, they’re gonna listen’ ‘Collaborating with people who already have an audience, who are already known is a great way to grow your podcast” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. If you are a new show, follow these tips from Ash and Kane to get your first 1k downloads! In this episode, they reveal all of the things you can do to leverage yourself as a new podcast and how to continue that growth trajectory for your launch and beyond. KEY TAKEAWAYS Be way more specific in targeting your audience than you first may think Do a proper, staged and planned launch, aiming to get yourself number 1 in the charts in your category. Find someone popular in your niche who has a big following and collaborate with them and/or get involved in their communities Good SEO is one of the most powerful things for discoverability for your podcast. Having a catalogue of episodes when you launch is important to get people to subscribe and continue to listen. BEST MOMENTS ‘Who else has a really engaged audience in the niche you are in outside of podcasting?’ ‘Collaboration is a really big one when you first start, we’ve had people that have only built their show by collaboration’ ‘Make sure you have optimised titles and show notes ‘Have a back catalogue of episodes when you go live’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. You can’t compare success on different content platforms! With podcasting, an engaged audience is far more important than a large one and critically, worth more money. In this episode Kane and Ash talk about why there can be poor perceptions around podcasting and what true success looks like for you as a podcaster. KEY TAKEAWAYS With many other platforms, such as TikTok and YouTube, your audience and followers aren’t engaged therefore you need a lot of followers to be able to gain traction and make money. Success in business is very different to most content platforms, it isn’t so much about volume but about quality of followers/customers and podcasting is the same. The amount sponsors are paying podcasters is increasing year on year, even though the amount of podcasters isn’t increasing at the same rate. You’ll never get a hater that is doing better than you, TikTok and other platforms can be a very negative place. BEST MOMENTS ‘TikTok has a completely different perception of success’ ‘Perception of success is very different in the business world -vs- the content world’ ‘More listeners, less podcasters, more money being spent…this is a pretty good time to start’ ‘Most people on TikTok on arseholes’ ‘Negative stuff gets a reaction’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk through the 5 steps you need to take in order to monetize your podcast. They break down everything you need to know from how to prepare to promotion and everything in between. They also reveal one of the most overlooked essential parts of podcasting! '5 Steps to a Profitable Podcast' KEY TAKEAWAYS Choose your niche and be clear with what you want to talk about, also focus on clear and simple artwork and titling. There are four elements that your recording quality relies on: equipment, environment, technique and post-production Consistency, this is the cornerstone of success for a podcast. In podcasting your competitors are often your best collaborators and the relationships with your podcast guests can also present a variety of opportunities and open many doors. Utilise your podcast long-form content to create content for other platforms such as TikTok and YouTube. BEST MOMENTS ‘Don’t be scared of being niche, the more specific your audience the better’ ‘Don’t talk directly into the microphone’ ‘If you aren’t going to able to do a podcast consistently there’s probably no point in doing it’ ‘The people in the space you are in are the people you want to talk to’ ‘It’s good for retention, it’s important to put your content everywhere so people are being reminded about your podcast’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What are the best ways to help you close a sponsorship deal? Ash and Kane outline the best ways you can win over marketers and executives to want to sponsor your podcast. They also talk about current podcast ad growth and why it is something that any podcaster can utilise. KEY TAKEAWAYS You need to educate the sponsor, on what podcasting is, what they can gain from it, why it could work for them and why it’s better than an alternative method. Old episodes are there forever, they will be listened to in years to come. A good way to leverage your first season/first batch of episodes is by selling how much first episodes are relistened to. Talk about repurposing, how the sponsor won’t only get exposure from the podcast but also from clips on other platforms, social media posts, blogs and more Smaller creators who don’t often do ads will have higher conversion because they have trust and a relationship with their audience. Most podcasts have a specific audience which means you can get some very specific sponsors and be very targeted. The amount of money sponsors have spent on podcasts is increasing every year, set to be 3.9 billion in just the US by 2025 You can get very technical with your dynamic ad insertion, targeting old episodes or subject-specific episodes BEST MOMENTS ‘You kinda have to sell the benefit of podcasting to the marketer’ ‘Offer them more, build value’ ‘Your podcast is going to have a very specific audience’ ‘50% of all podcast downloads are on old episodes’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane listen to other creators' advice on TikTok about podcasting including what equipment to use, how to get started and tips on names, formatting and content. Ash and Kane give their own thoughts and opinions on what these creators are saying, including controversial objections to some of the advice they are putting out there as gospel! KEY TAKEAWAYS Word of mouth is important but you don’t need to ‘sit on’ finding the perfect name for your podcast. You can easily change your name later. You don’t need to be clever or use jargon for your podcast name, it should do what it says on the tin and be around 4 words. Quality audio is vital, it has to sound good or people will leave, but it’s easy and simple to create good audio. Listen to podcasts inside and outside of your niche to get inspiration on how to present and format your show. Just because there are other podcasts that cover the same content as yours, it doesn’t mean you shouldn’t do it, however, ensure you are being specific enough and not just creating another generic podcast. There are multiple hosting platforms for your podcast, do your own research rather than accepting what others recommend. Write down any podcast ideas you have as inspiration can hit at any time. Who you are talking about and to is important to decide before you start your podcast but you don’t have to limit yourself to one format. You can be a mix of solo eps, interviews and co-hosting. It is common to get a plateau in listenership and growth at the 2-3 month mark after launching your podcast. Stay consistent and keep putting good content out there to ride this out. BEST MOMENTS ‘It needs to be easy to say and remember’ ‘Most microphones are the same, as long as it’s a dynamic microphone and you use it correctly…you’re fine’ ‘Listen to podcasts from people that aren’t famous or who weren’t famous before podcasting’ ‘Don’t be put off by other creators in that space’ ‘Having variety in the content you make, makes it so much easier to be consistent VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk through how you can invest in your podcast including when to do so and what you can do with the budget you have. They include the very first things to invest in, talk about why the many things you do as a podcaster reflect on your product or service and the importance of small details such as your artwork and the impact they can have on your listenership. KEY TAKEAWAYS If your content sounds and looks bad, this will impact anything else you offer. The first thing you should invest in for your podcast is equipment. Upgrade to a premium version of Zoom or similar so you don’t need to worry about interviews being cut off and have the right features needed. Audio quality has to come first. Pay a graphic designer and make your artwork bold and clear, make it clickable! Bad audio makes people turn off and switch off. Good audio quality is essential. Show notes and titles are worth investing in, if you can pay a copywriter or agency to optimise these you will see results but it will also save you valuable time. Engaging with others on social media can have a transformative impact on podcast growth, if budget allows extend it to hiring a social media manager. A studio is a great thing to invest in if you have a bigger budget but it isn’t necessary, you would get more for your money by paying for a videographer and it means you can flexibly interview too. Paying for guests is something that can work for certain styles of podcasts and can build growth fast. PR has a lot of value but it’s very expensive and is only worth spending on if you have guests who are well-known or have credibility in your field. BEST MOMENTS ‘You cannot have a podcast without spending a bit of money on equipment’ ‘Good audio is good audio, bad audio hurts’ ‘Most people can get a huge amount of growth just from doing the audio-only podcast and doubling down on that’ ‘A lot of people try to save cost and they end up cutting results’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about why there’s no such thing as too niche and share the right ways to build and create your concept for your podcast in this episode. KEY TAKEAWAYS Be more niche. Just talking to interesting people isn’t a concept for a podcast. You need to be consistently providing value for the same people very week, that’s how you build a successful podcast What is something you can talk about every week for a year and can that be monetised? If so, that’s a great concept. An easy way to tell if your concept is any good is to ask yourself, who will your listener be and who is your ideal client? They should be the same person. If you aren’t well known you need your title to be searchable and easily identifiable. It can be easy to think being too niche alienates people but it’s the opposite, it attracts them. BEST MOMENTS “The more broad you are you’re going to lose audience retention because you’re not hitting the same people every time” “To name your podcast it should be two to three words and does what it says on the tin” “Be very niche, follow the system to create a good concept and a title that works…then thank us later!” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, the Ash and Kane engage in a light-hearted and humorous conversation as Kane answers a series of quick-fire questions. They discuss their favourite podcasts, least favourite podcast formats, and share their thoughts on underrated creators and annoying content. They also touch on the challenges of running a podcast agency and highlight the benefits they've experienced from hosting the podcast, such as interviewing interesting guests and growing their social following. KEY TAKEAWAYS It's always better to ask unique and outside-the-box questions rather than generic ones. Kane and Ashley express frustration with listeners who repeatedly ask for advice on growing an audience but fail to implement the suggestions given. Success stories in podcasting sometimes go against conventional advice, highlighting the podcast "Interesting Health and Safety" as an example of a niche topic that has achieved significant success. Certain types of content, such as LinkedIn posts that turn mundane activities into emotional stories and video content featuring overly shouty and unrealistic motivational messages. BEST MOMENTS "If you're listening to this episode and you've asked us at least three times, how can I grow an audience and you haven't implemented what we've said, then that is aimed at you." "Yeah, yeah. Nothing like having a fan base that really like you, right?" "I listened to 45 minutes on my drive and it was like 90% fluff and it really got my head in. I was like, I feel like this whole thing you've just been talking about everything you guys have done and you've not actually given me any tangible advice yet." "So one of my mentors, obviously a client of ours, Rob Moore, he says facts tell stories sell. And that is so true." "Working with you is worse than that though. I'm the highlight." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. How can you leverage other creators as a creator yourself? Ash and Kane talk about the many ways you can utilise existing communities and creators with a following whilst remembering everything is about give and take. KEY TAKEAWAYS You have to engage and participate on platforms to get traction, you can’t just upload content, you have to share, comment and overall be engaging with others. Giving a lot of value to communities and groups will create a trickle-down effect on your podcast listenership. Leverage creators and communities that already have a following and you will see an impact. The best way to go viral is to create long-form content and then ‘chop’ it up and repurpose it across platforms. If you are commenting, you want your comment to have an impact and get a reaction, having a strong opinion counts. Commenting on posts in your space/niche on LinkedIn will put your account in front of potential listeners and clients. One of the biggest things to make your video go viral is comments. You can also screenshot these and DMs and share them with your audience. Screenshot other creators' content and share whilst tagging them. You have to give credit to get credit. BEST MOMENTS “If you aren’t performing, it’s probably because you aren’t using it yourself” “Be an active member of a community” “Having a strong opinion is important” “Collaboration and networking are vital on every platform it’s just slightly different depending on where you are” “You become credible the more you source other people” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they talk through how to create a video podcast. They talk about the benefits of a video podcast as well as how you can get started creating video content. KEY TAKEAWAYS You can absolutely still have an audio-only podcast, they are very successful in their own right. Doing a video podcast means that you can repurpose it. No longer will you need to specifically create content for social media platforms you can create one origin piece. It’s easier to get better guests if you do video, they can see what you do and your success with others easily. Zoom is an easy platform to use when you get started, just ensure you are on gallery view so your editor can edit clips of both you and your guest talking. A desktop, laptop or phone camera is fine to use when you get started. A ringlight is a worthy investment Your budget will determine what software you use, there is a free version of a lot of different software or the full suite of Adobe is around £50 a month Make sure your framing is right, your neck should be in the centre of the video BEST MOMENTS “You can’t not create content nowadays” “Make sure your setting up your social channels so you’ve got something to post those clips on” “A decent editor will be able to make it look high quality” “Have some form of headphones or earphones, that applies to audio or visual” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode of the Podcasters Podcast, Ash and Kane re-record a review episode of the veterinary podcast "Chat with the Chatfields." They discuss the positive aspects of the podcast, such as the rapport between the hosts, the consistent episode length, and the inclusion of sponsors. They also provide constructive feedback on areas for improvement, including the need for clearer branding and naming consistency, better audio quality and balance, more detailed show notes, and the use of chapters on YouTube. Despite the critiques, Ash & Kane commend Jen & Jason's podcast for its impressive growth and success in the podcasting world.KEY TAKEAWAYS The podcast, "Chat with the Chatfields," is a veterinary podcast hosted by Jennifer and Jason. The hosts have a good rapport and provide educational content that is entertaining. The podcast has a consistent episode length, which is important for listener engagement. The podcast has a good number of subscribers and positive reviews, indicating its popularity and quality. There are areas for improvement, such as improving audio quality, balancing the voices of the hosts, and creating more detailed show notes with useful resources. BEST MOMENTS "They've got so much further than most people. They have got a ton of episodes there. That's awesome. I've said this stat recently before 90% of podcasts stop within three episodes and 90% of those finish or stop by episode 20. So purely by podcasting for six months, you are in the top 1% of people that have ever done it. And that is something to be applauded and well done." "I think educational content where people are entertained at the same time, 100% is going to land better." "Views are like very good, like subs, 1900 and that's just on the YouTube. So that's really good. Top 3% in the world, you know, and they had 45, five-star ratings on the podcast. So there is clearly, and their comments and their reviews are really positive and it's mostly about the two hosts and how they are." "Their episodes are all a similar length, right? Which is something people take for granted sometimes. No one wants to listen to a podcast where one time it's 20 minutes long, the next it's an hour and 50, right? If it's different types of content within the podcast, fair enough, like interviews, solo or discussion episodes, but there's all seems to be a pretty consistent length. Their episodes, which is good." "The niche of their content is really good. We always say to people, the more niche, the better. So that's probably helped them in getting sponsors and getting really good feedback and views, etc." VALUABLE RESOURCES Website Chats with the Chatfields: https://youtube.com/@ChatfieldShow EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about the ways you can leverage YouTube to grow and scale your podcast including how to format your videos, the types of content to create and how to play the YouTube algorithms. KEY TAKEAWAYS It’s not enough to just upload the full podcast to YouTube, this won’t be effective. The optimal way to grow on YouTube is to do the daily posting of shorts, a few excerpts of mid-length content 1/3 times a week and then your full-length version once a week. 5-15 min excerpts are important because they get people to buy into you and your podcast. You are giving them the ‘best bits’ to tease them into listening to your full podcast. You’re doubling your SEO by creating more excerpts, it’s a chance to have a title about specific content separate from your main episode. You must pick quality over quantity, particularly with your excerpts, as these are what appeal to people who will end up subscribing to you. You can be more experimental with your shorts/clips. You can upload a few shorts then whichever one does the best, tailor your except content around this. It can be a good thing to start with shorts and get some traction first, so you can understand what content is popular. You want your retention on your videos to be high, one way to do this is to edit in best bits of the full version of your podcast into the intro/beginning of the video as it keeps people watching and engaged. BEST MOMENTS “Daily shorts, you’re going to get good virality, really good views even from a brand new account” “Joe Rogan revolutionised this” “It’s a really good way to turn a bit of evergreen content into newsjacking” “Those 1-3 excepts, they’re going to be the biggest catalyst to your growth” “If you keep uploading content and it gets nothing, YouTube is going to learn this creator sucks and I’m not going to push their content out” “You need your retention to be as high as possible after 30 seconds” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash give you the shortcuts to growing your podcast including many they haven’t previously discussed, not to be missed! PLUS For half the price of a coffee join our Patreon! You can join The Podcaster’s Podcast Community, get access to exclusive content including videos and outtakes and get the opportunity to have all your questions about podcasting answered! KEY TAKEAWAYS Join TPP Patreon here: Patreon [ https://www.patreon.com/KaneBaron ] A DM campaign is a great way to get people to convert, you can simply DM anyone who engages with your content across social media and link them to your podcast Dming your audience builds goodwill with them and removes friction You can sponsor other people’s podcasts, it’s worth spending the money to sponsor a bigger podcast than yours within your niche to grow your audience Collaborations outside your niche can be another way to grow your audience, or within your niche but a different platform. For example a YouTube channel within your industry BEST MOMENTS “What they will do if they like that content, is engage with it” “It builds a lot of goodwill with your audience” “You will see a huge increase in your listenership because it's being endorsed by a show within your niche” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash are answering your questions in this episode including whether your podcasts should be videos too, what type of content people prefer and the easiest way to share and promote a podcast. KEY TAKEAWAYS You don’t need video to make your podcast successful but if you do podcasting alongside video then you will reap more benefits and find more success Generally, people prefer podcasting because it feels personal and with co-hosts and interviews it’s conversational which allows for better content The easiest way to share a podcast is to turn episodes into clips and post them on other social media platforms, including collaboration posts with guests which puts you in front of multiple audiences Your show notes will help you grow your listenership with keywords, SEO and having lots of things for Apple and Spotify to surface your content to people BEST MOMENTS “The idea it’s a conversation somehow adds more credibility to what you’re saying” “I feel like my best content is where you prompt me” “Look how quickly you grow, because you’re in front of other peoples audiences” “The total number of people that read an entire list of show notes and then decide not to listen to the episode is zero percent, nobody does that” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. It’s uncommon to get hateful or negative comments directly on podcast apps, however when a podcast is repurposed into clips, that is when you can often see negativity crop up on other platforms. Join Ash and Kane as they talk about not only how to deal with these comments but how to leverage them to serve you and your podcast. Ash and Kane also talk about the importance of positive engagement and the things you can do to elevate your connections with your audience. KEY TAKEAWAYS Being on the fence means you will not perform well as your content isn’t engaging people. If you are worried about putting content out there because of the reaction you get then you aren’t creating content that is true to you and your message. You shouldn’t suffer with imposter syndrome if you are who you say you are. The people who comment negatively are never going to buy from you so don’t feel like you need to make them happy. LinkedIn is a great platform for podcasters to use to engage with their audience. Engage with positive engagement and connect with those individuals as they like what you are doing and are also potential clients and customers. A newsletter for your listeners is a key way to engage with them directly, having an email list is also beneficial for any sponsorships going forward. BEST MOMENTS “Get off the fence because that will cause engagement” “Haters are so good for the algorithm” “We don’t just chat shit, we do shit too!” “With positive engagement it's important to connect with those people because they clearly like what you do” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane give the low down on one of the fastest-growing social media platforms ever, Threads. They talk about how to utilise it right now, what it’s great for and what they expect to see in the future. KEY TAKEAWAYS Threads has a network effect and people often underestimate the impact of this, you can still attract a wide audience if people are engaging with your content. Interact with as many people as possible, this will get you in front of a wider audience. One of the opportunities at the moment is the amount Threads have spent to launch it, they want it to work so they will make it favourable to creators early on. Now is the time to utilise this. Be an early adopter of the platform and experiment and get creative. After 3 months you will begin to figure out what works and have an advantage over many other creators. It is worth spending some time on Threads but bear in mind at the moment, video content is still preferable so continue to do your video content. BEST MOMENTS “They’re tapping into the Instagram audience that has 2 billion monthly users” “You can still get a big audience of people that don’t know you if people are engaging in your content” “At the end of the day, these platforms don’t exist if there are not creators” “At the minute, video content is still king” “Threads is already bigger than clubhouse” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. The current AI for show notes, editing and transcripts aren’t good enough for use yet, but in this episode, Kane and Ash talk about the things you can use AI for as a podcaster and discuss the positive aspects of the current AI tech out there! KEY TAKEAWAYS You can use AI to generate your podcast name, if you give it the right info it can give you lots of good options to choose from AI can give lots of good content generation including generating questions for guests and save you time on research for guests and subjects including for SEO optimisation AI can give you lists of where your audience is, it doesn’t matter how niche your subject matter is, it can list everywhere your audience is and you can utilise this in so many ways. Don’t take the use of AI too far, for example, no one would want to listen to a podcast created purely by AI! AI can help you a lot in podcasting but there are still many things in podcasting AI will never replicate, such as authenticity. BEST MOMENTS “We have spent money on them, they just aren’t good enough” “It takes a lot of the legwork out of the planning and thinking a podcast” “You don’t have to do research, you don’t need to do much research on guests and you don’t need to think where to promote it, it does all of that for you” “You’re going to get left behind if you don’t leverage it” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Time to bust some podcast myths with Ash and Kane who explore everything from the editing you need to how much it really costs to make a podcast! KEY TAKEAWAYS ‘Plastic content’ is when something has been over-edited and feels very inauthentic People listen to podcasts because it's relatable, you don’t want it to be highly produced Podcasting doesn’t have to cost a lot, it costs as much as you want to spend. Podcasting is less technical than you might first think, all you need is a mic to get started! Being new and small as a podcast can be a benefit, your audience relates to you more even if you don’t have the most expertise, there’s always someone behind you in your journey. You don’t need famous guests for a successful podcast. You can be incredibly successful without having to leverage famous names. As long as your content is good and you market it to the right people, you can create a very popular podcast. BEST MOMENTS “All shows must be well produced, edited, all of that good stuff” “If you want to do social media, I promise that’s harder” “You don’t’ need to spend a load of money” “It did so well because it was so relatable to people” “You don’t need huge name guests” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices