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Start Strong with a Purposeful Intro - EP 110
Episode 110

Start Strong with a Purposeful Intro - EP 110

The Podcaster's Guide to a Visible Voice · Mary Chan

March 9, 202615m 42s

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Show Notes

How do you draw in your listener, right from the very beginning? Don't lose your listener before you even have them. An overly lengthy, unintentional, or boring introduction at the top of an episode is a great way to do just that. Much like in radio and newspaper, the lede is your opportunity to seize and delight your audience, so it's important not to squander it.

Mary knows the pain of sitting through a dry, repetitive podcast intro. In this episode, she brings you the details you need to avoid that pitfall. There's a difference between show and episode intros, and all too many pods air what should actually be a stand-alone trailer at the top, every time. Discover the ingredients that deliver an impactful and purposeful lede and the factors that should guide your intro style choice. Now, the question is: what will you tweak or try in your next episode to land your listener right away?

Avoid boring beginnings with Mary's quick, high-impact tips:

  • The difference between show and episode intros and trailers;
  • The five building blocks of a show intro;
  • How your show's goal and ideal listener guide your lead-in.

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