The Truth About Building an Entertainment Empire
In today’s episode, I talk with Mike G about building artists into brands, the pressure of success, and the human cost of chasing greatness.
The Playbook With David Meltzer
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In today’s episode, I sit down with music agent and UTA partner Mike G, who represents stars like Lil Wayne, Cardi B, Young Thug, and Rauw Alejandro. We talk about how the agent’s role has evolved beyond just booking shows, and why understanding everything from film and TV to brand deals matters more than ever. Mike shares what it really takes to build an artist’s career step by step, how he keeps talent grounded when things blow up fast, and why empathy matters in an industry that rarely slows down. We also get into the emotional toll of fame and the importance of mental health on and off the stage.