The Foundations of Building a Brand | Entrepreneur Fireside Chat
When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest.
The Playbook With David Meltzer
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Show Notes
Today’s episode is a fireside chat with Entrepreneur’s Editor-in-Chief Jason Fiefer discussing the ABCs of building a brand. When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest.
Timestamps:
3:40 - Not everyone needs a brand to be successful
6:14 - Brands evoke emotion and people buy on emotion for logical reasons
7:34 - The clarity of your brand’s message
10:45 - Why Disney’s 75 year old content still wins today
11:30 - How are people going to access your content?
17:12 - What’s the objective of your brand?
18:47 - We study history to predict the future
20:45 - How to monetize your brand and ask your audience to buy
23:00 - What made me a great salesperson
23:45 - Why Apple is the best at monetizing their brand
28:02 - If you can’t quantify your own value, you aren’t ready to sell
35:45 - People aren’t willing to pay for things that they can get for free
38:23 - Can someone else be the face of your brand?
42:40 - Spokesperson vs the brand
46:18 - How to amplify and perpetuate your brand