The 5 Steps of Selling
Earlier this year I was in Toronto, Canada for Collision Conference and met with 4 young entrepreneurs
The Playbook With David Meltzer
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Show Notes
Earlier this year I was in Toronto, Canada for Collision Conference and met with 4 young entrepreneurs. I broke down my Five to Thrive sales strategy for them by demonstrating how I would sell them their own product. If this episode was valuable for you, please share it with someone you know in sales.
Timestamps:
[0:15] - Six thing to build a value-based business case of what you're selling
[0:45] - Credibility
[1:00] - Emotional connection
[1:15] - Quantitative reasons, impacts, and capabilities
[4:06] - Ask for the sale
[5:43] - Step One: Stimulate Interest
[6:45] - The objective of a cold call/email
[9:54] - Step Two: Transition Interest
[10:45] - Step Three: Share a Vision
[11:53] - Using open ended vs closed ended questions
[13:40] - Step Four: Manage & Develop Their Vision/Expectations
[14:30] - AirPod example
[16:50] Step Five: Thrive