Taylor Berry: Head of Brand Marketing at Tito’s Handmade Vodka | #ThePlaybook 99
Taylor Berry, Chief Marketing Officer of Tito’s Handmade Vodka, discusses the evolution of the brand and the role that philanthropy plays in its growth.
The Playbook With David Meltzer
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Show Notes
Taylor Berry, Chief Marketing Officer of Tito’s Handmade Vodka, talks about the origins of the multi-billion-dollar liquor brand and how founder Tito Beveridge’s failures in other industries led him to success as a distiller. Taylor discusses how the vodka brand used philanthropic events to spread, the company’s efforts to create a culture of giving, as well as his own unique journey to becoming CMO.