Stephanie McMahon: Chief Brand Officer of the WWE | #ThePlaybook 336
On this episode of #ThePlaybook, Stephanie McMahon, Chief Brand Officer of the WWE, provides insights on:[2:02] - How marketers can “break through the clutter” and better connect to their audience[7:22] - Why she finds antagonists much more entertaining characters than protagonists [10:35] - How “star power” creates more opportunities for engagement between brands and their fans[13:37] - The one thing that helps you overcome the challenges associated with working alongside your family
The Playbook With David Meltzer
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this episode of #ThePlaybook, Stephanie McMahon, Chief Brand Officer of the WWE, provides insights on:
- [2:02] - How marketers can “break through the clutter” and better connect to their audience
- [7:22] - Why she finds antagonists much more entertaining characters than protagonists
- [10:35] - How “star power” creates more opportunities for engagement between brands and their fans
- [13:37] - The one thing that helps you overcome the challenges associated with working alongside your family