Simon Huck: Founder and CEO of JUDY | #ThePlaybook 265
On this episode of #ThePlaybook, Simon Huck, Founder and CEO of JUDY, shares his insights on:[4:26] - How a-not-so great attempt at fixing the shelf life of emergency foods helped him to identify a major gap in the market[17:59] - Why JUDY is working to create optimism and hope around the brand to combat negative perceptions about emergencies[12:24] - How the JUDY marketing team are turning disaster movie myths into educational tools [14:00] - The role that education plays in disaster preparedness and why COVID-19 could complicate emergency response
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Show Notes
On this episode of #ThePlaybook, Simon Huck, Founder and CEO of JUDY, shares his insights on:
- [4:26] - How a-not-so great attempt at fixing the shelf life of emergency foods helped him to identify a major gap in the market
- [17:59] - Why JUDY is working to create optimism and hope around the brand to combat negative perceptions about emergencies
- [12:24] - How the JUDY marketing team are turning disaster movie myths into educational tools
- [14:00] - The role that education plays in disaster preparedness and why COVID-19 could complicate emergency response