SHEIN's Community-Driven Fashion: From Trendsetters to Influencers | Playbook
On today’s episode, I sit down with Peter Pernot-Day, US Head of Strategic Communications at SHEIN, and we discuss the importance engaging with customers through community building.
The Playbook With David Meltzer
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Show Notes
On today’s episode of The Playbook, I had a conversation with Peter Pernot-Day, the US Head of Strategic Communications at SHEIN. We discuss SHEIN's innovative approach to fashion, community building, sustainability, transparency, and the importance of direct engagement with customers.
SHEIN’s unique approach to connecting with their customers utilizes AI technology, which is something I urge entrepreneurs to fully embrace in growing their business.
Learn more about SHEIN: https://us.shein.com/