Redefining Success on Your Own Terms
In today’s episode, Josh Luber unpacks the mindset behind his third venture, Ghostwrite, and what he's learned from building cultural brands like StockX and Fanatics Collectibles.
The Playbook With David Meltzer
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Show Notes
In today’s episode, I sit down with Josh Luber, the co-founder of StockX and Fanatics Collectibles, to talk about what it really means to build a third act after creating two major successes. Josh shares how financial freedom and a grounded home life have shifted his relationship to pressure and how Ghostwrite, his latest venture in collectible toys, reflects a more personal vision. We talk about creating culture through scarcity, the evolution of the “hype economy,” and the strange power of nostalgia in shaping billion-dollar ideas. Josh also opens up about doing it solo this time, and why control—not capital—is what really fuels him now.