Monetizing Your Brand in the Era of NIL | A Conversation with Matt Leinart
David talks with Heisman Trophy winner Matt Leinart about collectibles, digital assets, the intersection of sports and business, and the importance of mentorship and financial education for young athletes.
The Playbook With David Meltzer
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Show Notes
David talks with Matt Leinart, former Heisman Trophy winner. They discuss the value of winning the Heisman Trophy, Matt's interest in sports trading cards, and the growing market for collectibles and how he’s leveraging his experience as one of the most famous college athletes during his time at USC to help athletes now monetize their Name, Image, and Likeness (NIL), brand themselves, and improve their business skills.