Modernizing a Legacy Brand for the Next Generation
In today’s episode, I talk with Somia Farid Silber about modernizing a family empire, leading franchise communities, embracing AI, and earning her place as CEO.
The Playbook With David Meltzer
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Show Notes
In today’s episode, I sit down with Somia Farid Silber, CEO of Edible Brands, to talk about scaling a family legacy into a modern, multi-brand powerhouse. From growing Edible Arrangements to launching edibles.com and expanding into fast casual with Roti Modern Mediterranean, Somia shares how she blends operational roots with strategic innovation. We discuss leading franchise communities, earning credibility inside a family business, and using AI to drive efficiency and long-term growth. She also opens up about navigating expectations, public speaking as an introvert, and inspiring the next generation of female entrepreneurs in an industry where less than 2% of women receive funding.