Mike Raffensperger: Chief Marketing Officer of FanDuel | #ThePlaybook 205
On this episode of #ThePlaybook, Mike Raffensperger, Chief Marketing Officer of FanDuel, shares his insights on:[5:06] How his experience working at Amazon helped give him an understanding of the digital advertising marketplace[8:03] Why you need to be telling an impactful story with your content that also improves your audience’s experience[10:35] Why he believes that FanDuel is one of the best “second screen” experiences in the world for sports fans[13:19] How the growth of legal sports betting has changed the way that fans consume sports content
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Show Notes
On this episode of #ThePlaybook, Mike Raffensperger, Chief Marketing Officer of FanDuel, shares his insights on:
- [5:06] How his experience working at Amazon helped give him an understanding of the digital advertising marketplace
- [8:03] Why you need to be telling an impactful story with your content that also improves your audience’s experience
- [10:35] Why he believes that FanDuel is one of the best “second screen” experiences in the world for sports fans
- [13:19] How the growth of legal sports betting has changed the way that fans consume sports content