Lauren Weinberg - Chief Marketing Officer at Square
Lauren Weinberg, Chief Marketing Officer of Square, talks about what it means to be a customer-centric organization, as well as how Square is building tools that help entrepreneurs to run and grow their business.
The Playbook With David Meltzer
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Show Notes
I had a discussion with Lauren Weinberg, Chief Marketing Officer of Square, about the types of businesses that tend to perform the best, how to build products around the needs of your clientele, and strategies to build lasting relationships with your customers.
Learn more about Square and their offerings at: squareup.com
- [1:20] - How Square helps business owners to grow their business
- [3:29] - Why multi-vertical businesses are performing better than others
- [8:28] - What it means to run a customer-centric business
- [10:09] - Why Square put their 2020 marketing budget into refunding their customers