Ken Cohn: CMO of cbdMD | #ThePlaybook 282
On this episode of #ThePlaybook, Ken Cohn, CMO of cbdMD, shares some of his insights on:[1:57] - How cbdMD has been able to stand out as the CBD space has become more crowded[4:27] - What it takes to build credibility and how their sports-focused strategy has become a point of difference[5:43] - The thought process cbdMD uses when selecting athletes like Bubba Watson and Lolo Jones to work with [17:34] - Why aspiring entrepreneurs need to invest their time learning about data and the digital environment
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Show Notes
On this episode of #ThePlaybook, Ken Cohn, CMO of cbdMD, shares some of his insights on:
- [1:57] - How cbdMD has been able to stand out as the CBD space has become more crowded
- [4:27] - What it takes to build credibility and how their sports-focused strategy has become a point of difference
- [5:43] - The thought process cbdMD uses when selecting athletes like Bubba Watson and Lolo Jones to work with
- [17:34] - Why aspiring entrepreneurs need to invest their time learning about data and the digital environment