John Robinson: President and COO of 100 Thieves | #ThePlaybook 274
On this episode of #ThePlaybook, John Robinson, President and COO of 100 Thieves, shares his insight on:[2:32] – How the generational changes in gaming culture have opened up countless opportunities in esports[6:29] - Why the global appeal of esports might lead to a variety of leagues and competitions, similar to what we see in soccer[13:43] – How Fortune 500 companies are finding authentic brands to partner with in the gaming space[15:48]- 100 Thieves’ branding strategy and how they aim to help their players grow their own personal brands
The Playbook With David Meltzer
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this episode of #ThePlaybook, John Robinson, President and COO of 100 Thieves, shares his insight on:
- [2:32] – How the generational changes in gaming culture have opened up countless opportunities in esports
- [6:29] - Why the global appeal of esports might lead to a variety of leagues and competitions, similar to what we see in soccer
- [13:43] – How Fortune 500 companies are finding authentic brands to partner with in the gaming space
- [15:48]- 100 Thieves’ branding strategy and how they aim to help their players grow their own personal brands