Joe Foster: Co-Founder of Reebok | #ThePlaybook 330
Joe Foster, Co-Founder of Reebok and author of the new book Shoemaker, shares his insights on:[5:22] - Why he and his brother made the difficult choice to leave the family business and start their own shoe company[8:50] - How winning a dictionary as a prize led to the name Reebok being chosen for the company[16:06] - How Runner’s World magazine helped Reebok to establish its brand in America[20:30] - His best piece of advice about how entrepreneurs should embrace change
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Show Notes
Joe Foster, Co-Founder of Reebok and author of the new book Shoemaker, shares his insights on:
- [5:22] - Why he and his brother made the difficult choice to leave the family business and start their own shoe company
- [8:50] - How winning a dictionary as a prize led to the name Reebok being chosen for the company
- [16:06] - How Runner’s World magazine helped Reebok to establish its brand in America
- [20:30] - His best piece of advice about how entrepreneurs should embrace change