How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola
The Playbook With David Meltzer
January 8, 202219m 58s
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Show Notes
On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss:
- [2:05] - The “three things” that have helped him to find success in social media and sports business
- [5:03] - How leagues like the NBA are trying to innovate and democratize their game
- [5:55] - His favorite part of new partnerships and what it takes to surprise sports fans
- [15:08] - Why he wholeheartedly believes that sports are “bigger than the box score”
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