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How to Increase Demand For Your Product or Service | GoTo CMO, Jamie Domenici

How to Increase Demand For Your Product or Service | GoTo CMO, Jamie Domenici

The Playbook With David Meltzer

December 1, 202220m 17s

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Show Notes

On this episode of #ThePlaybook, Jamie Domenici, CMO of GoTo, shares her insights on:


  • [5:40] - Why companies should be “leaning into” their brand more than ever before
  • [8:47] - How building multiple brands at once can hamper your success 
  • [10:40] - Why you should focus on building trust with your audience
  • [14:03] - The “better better, never best” mentality that all marketers need to apply