Gretchen Saegh-Fleming: CMO of L’Oréal USA | #ThePlaybook 254
On this episode of #ThePlaybook, Gretchen Saegh-Fleming, CMO of L’Oréal USA, shares her insight on: [2:37] – Why her experience in field hockey opened her eyes to the benefits of a unique approach[9:57] – What travelling around the world has taught her about market segmentation and product differentiation[11:30] – How L’Oreal has incorporated giving back into the company’s DNA and how they’ve supported others during the current pandemic[13:08] – The most impactful advice she has to help recent college graduates lean into their uniqueness
The Playbook With David Meltzer
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this episode of #ThePlaybook, Gretchen Saegh-Fleming, CMO of L’Oréal USA, shares her insight on:
- [2:37] – Why her experience in field hockey opened her eyes to the benefits of a unique approach
- [9:57] – What travelling around the world has taught her about market segmentation and product differentiation
- [11:30] – How L’Oreal has incorporated giving back into the company’s DNA and how they’ve supported others during the current pandemic
- [13:08] – The most impactful advice she has to help recent college graduates lean into their uniqueness