Everette Taylor - CEO of Kickstarter
How to leverage emotion as a marketer and what separates Kickstarter from its competitors.
The Playbook With David Meltzer
February 15, 202316m 31s
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Show Notes
I sat down with Everette Taylor, CEO of Kickstarter, to talk about the secrets of crowdfunding. During the chat we discussed why marketers need to have empathy, how to bring your idea to new audiences, and strategies for using Kickstarter to successfully scale a business.
To learn more about Kickstarter and see the awesome projects they have available for funding, go to: