Building Your Brand & How to Monetize It | Keynote: Collision Conference
From the Collision Conference 2023, David shares insights on building a personal brand, understanding and capturing your 'essence', leveraging your Name, Image, and Likeness (NIL) for monetization, and the power of continuous content creation for growth.
The Playbook With David Meltzer
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Show Notes
Today's episode is from June 2023 at Collision Conference in Toronto. The keynote focuses on building a solid personal brand and capturing your essence. David explains what he means by 'frequency' and 'essence' and how to capture them. You can capture your essence using the right tools, people, and software and dives into an example of how NCAA hockey players can leverage their Name, Image, and Likeness (NIL) to connect and monetize with their community. Lastly, he stresses the importance of creating ongoing content to keep your brand growing through a perpetual strategy.