Episode 28 - What's the Best Way to Make Women's Bikes?
We examine the different approaches brands take to women's bikes, as well as interview Kelli from Juliana, Brook from Liv, and Elorie from Pivot.
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Show Notes
Inspired by our "Things We Were Wrong About" podcast, we discuss the advantages and disadvantages to different approaches that brands take to women's bikes. We also interviewed three of the industry's leading female marketers from three brands with very different approaches. We chatted with Kelli Emmett, the Brand Manager at Juliana Bicycles, Brook Hopper, the Global Marketing Manager at Liv Cycling, and Elorie Slater, the Marketing Manager at Pivot Cycles. All three came to cycling from different backgrounds and work for brands that have entirely different approaches to designing bikes and marketing to women, which made for an interesting conversation.