Season 4 · Episode 20
Cultural Competence for Global Marketing
The Pharma Marketing Podcast · The Pharma Marketing Podcast
March 29, 202222m 49s
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Show Notes
Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when curating your global market.