What Separates Great Dental Practices from Average Ones
Dr. Mark Costes, founder of the Dental Success Institute and host of the Dentalpreneur Podcast, shares why the gap between good dentistry and a great practice almost always comes down to trust, team culture, and intentional systems. From case acceptance to patient reactivation, this episode is a practical masterclass in building a practice patients never want to leave.
The Patient Experience Blueprint
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Show Notes
Trust isn't something you can script. But it is something you can build — deliberately, consistently, and at every single touchpoint.
In this episode, Josh DeVries sits down with Dr. Mark Costes, founder of the Dental Success Institute, co-founder and CEO of the Dental Success Network, and host of the Dentalpreneur Podcast. With 16 practices built or acquired across California and Arizona, an international keynote career spanning 80 cities a year, and a nonprofit — Smile Outreach International — delivering an estimated $2 million in charitable dentistry across seven countries this year, Mark brings hard-won perspective on what it actually takes to build a practice that thrives.
What we cover:
- Why the best clinicians aren't always the most successful practice owners — and what the missing skill actually is
- The patient touchpoint framework: 8–10 intentional moments that define how patients feel about your practice
- How to train your team to build trust consistently — even when you're not in the room
- The attrition problem: why tracking new patients without tracking lapsed ones is leaving money and relationships on the table
- How to reactivate patients who haven't gone anywhere — they've just been forgotten
If you're a practice owner, office manager, or clinician who knows the clinical side is solid but something in the patient experience isn't landing, this episode gives you the language, the framework, and the mindset shift to fix it.
Connect with Dr. Mark Costes:
- Website (Dental Success Institute): https://www.truedentalsuccess.com
- Dentalpreneur Podcast on YouTube: https://www.youtube.com/@markcostes/podcasts
- Dr. Mark Costes on YouTube: https://www.youtube.com/@markcostes
- Dental Success Network: https://dentalsuccessnetwork.com
- Book – Pillars of Dental Success: Available on Amazon and Indigo
- LinkedIn: https://www.linkedin.com/in/mark-costes-dds/
- Instagram & TikTok: Search Dr. Mark Costes
Books Mentioned:
- Unreasonable Hospitality – Will Guidara
- Delivering Happiness – Tony Hsieh