
#123 McKinsey Partner to Indie Freelancer - Adam Braff on writing online, the gig economy, consulting skills, consulting
The Pathless Path with Paul Millerd
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Adam Braff grew up in a house where writing was always encouraged. His mother published a newsletter, and his father was a data analytics consultant. He started out as a lawyer, but after the dot-com boom led to a surge in demand for consultants, he decided to make the switch. He now runs his own consulting firm and writes regularly on a variety of topics. Braff himself became interested in consulting during the first dot-com boom. He transferred from MIT to Brown in order to study linguistics, and eventually became a strategy consultant at McKinsey.
Relevant Links:
- Adam's Website and McKinsey Essay
- Tom Critchlow's Writing
- Venkatesh Rao's The Art of Gig
Timestamps
0:00 Audio Intro
0:48 The scripts Adam grew up with
3:54 Shifting from MIT to Brown
5:33 Becoming interested in consulting
7:25 What was it like from 1999 to 2002?
9:08 Adam's path to becoming a partner at McKinsey
11:56 Leaving McKinsey
14:05 What kept Adam at McKinsey for 10 years?
16:06 What do people get wrong about McKinsey?
18:49 Decentralization and the emergent order
21:46 The new ideas in customer experience Adam helped shape
24:06 Going into the finance industry in 2009
25:23 Turning data into insights
27:20 How to influence other executives to embrace the "hypothesis first" framing?
28:44 The 2 skills from the consulting world that are missing elsewhere
30:28 Teaching the importance of feedback
33:22 Development Group Leaders
35:21 Lessons from working at a hedge fund
42:01 Did the world of billions inspire Adam to go solo?
42:56 Becoming a freelancer
46:52 Should you clearly define the services you're offering as a freelance consultant?
50:18 The role of Adam's writing
51:44 Did the nature of Adam's projects shift over time?
53:14 The best part of the self-employed life Adam didn't expect
54:15 AI & The Future
58:10 The forecasting contest
📕Buy Paul’s Book (Published Jan 2022): The Pathless Path
📲Connect + Follow Paul
- Twitter: @p_millerd
- Paul’s Newsletter: Subscribe to Boundless
- Paul’s YouTube: Subscribe
🙏Further Ways To Support The Podcast:
- I use Transistor to host this podcast. It rocks. Launch Your Here
- I record high-quality video using Riverside: Sign Up Here
- Become a sponsor of the Podcast / Newsletter
- Want to upgrade your Zoom studio? Check out Kevin Shen’s Dream Studio Course
- Want to launch a course? Podia or Teachable are both great
- Web Hosting: Skystra Fast WordPress Hosting
- Host your own community" Circle 14-day free trial
NEW: The Pathless Path Hardcover Premium Edition
📘 My 2nd Book Good Work: Learn More
📕 Buy My First Book, The Pathless Path (65k+ Sold): The Pathless Path
😁 Join 500+ In My Cozy Community: Pathless Path Community
📲Connect + Follow Paul
- X: @p_millerd
- Instagram: @pathlesspaul
- Paul’s Newsletter: Subscribe to Pathless (26k+ People)
- Paul’s YouTube: Subscribe
🙏Further Ways To Support The Podcast:
- Accounting, Taxes, and Payroll for Your S-Corp (Ideal for $60k+ income): Collective
- Looking for alternatives to traditional health insurance in the US? Check out Crowdhealth
- I use Transistor to host this podcast. It rocks. Launch Yours Here
- I record high-quality videos using Riverside: Sign Up Here
- I use and love the Readwise reader for notes and highlights: Join Here for a 2 month trial